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A/B Testing

A Digital Experimentation Guide for Businesses

Gut feelings don’t scale. Digital experimentation does. In a competitive market where every click counts, this guide shows business leaders how to run smart tests, spot what moves the needle, and scale what works.

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A Black Friday Marketing article cover: A view from above on a laptop, money and a sign "Black Friday Sale"
Conversion Rate Optimization

16 Black Friday Marketing Ideas With Real-Life Examples

In the U.S., Black Friday marketing drives over $10 billion in sales annually. Shoppers are ready to buy and hunting for deals — the key is making them want your products. Draw inspiration from these Black Friday marketing ideas!

A hand holds a Starbucks cup with the name "Vito" written on it; cover for the article about e-commerce website personalization examples
Website Personalization

13 Website Personalization Examples That Work

From e-commerce moguls like Amazon and ASOS to niche online stores like MasloTOM, we've pulled together a list of 13 excellent website personalization examples that drive conversions and boost sales.

Question marks on paper a cover for a blog post about quiz funnels
Conversion Rate Optimization

Quiz Funnel for E-commerce: How to Ace Quiz Funnel Marketing

A well-designed quiz funnel can help your e-commerce business engage website visitors, capture leads, gather insights, and build long-lasting connections all at once. Read this article to learn how to build an effective e-commerce quiz funnel.