Personizely
AB Tasty logo

Compare Personizely vs AB Tasty

Looking for an AB Tasty alternative built for real ecommerce growth? Personizely gives you what AB Tasty leaves out: unlimited active goals, theme and price testing, and guided onboarding to help your team get results faster — all in one affordable, easy-to-use platform.

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PersonizelyAB Tasty logoAB Tasty
A/B testingYesYes
Split URL testingYesYes
Theme testingYesNo
Price testingYesNo
Shipping testingNoNo
Multivariate testingNoYes
Multipage testingYesYes
Unlimited testsYesYes
Campaign schedulingYesYes
Server-side testingYesYes
Active domains10Unlimited
Active goalsUnlimited1 primary, up to 49 secondary
Advanced goalsYesYes
No. of active experiencesUnlimitedUndisclosed
Cross-domain testing & trackingNoYes
Sequential testingNoYes
Visual editorYesYes
Advanced targetingYesYes
EU servers availableYesYes
Anti-flicker protectionYesYes
Feature flagsYesYes
Website widgetsYesYes
Website personalizationYesYes
Number of active personalization experiencesUnlimitedUndisclosed
Email & chat supportYesYes
Guided onboardingYesNo
CSV ExportNoYes
Pricing starts$59Available on request
Side-by-side comparison of website content variations for A/B testing
Content testing

Discover page elements that influence buyer behavior

Every page tells a story, but not every version gets visitors to act. Personizely helps you experiment with headlines, CTA texts, images, product details and other page elements to find the narratives that actually convert. Build pages backed by behavior, not assumptions.

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Illustration showing website visitors being redirected to different landing pages for optimization tests
Redirect testing

Find the best path to conversions with split testing

Need to choose between two checkout experiences? Want to see if a new navigation structure keeps users moving? Personizely’s split-URL testing lets you redirect traffic to entirely different journeys and compare real performance. Find out what truly impacts metrics like bounce rate, cart value, and completed purchases.

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Split-screen view of a website using different themes for design comparison and testing
Theme testing

Validate your website design ideas with real user data

Sometimes it’s a bold redesign. Sometimes it's just a background color swap. Either way, small and large design changes can make or break conversions. Personizely, a flexible AB Tasty alternative, lets you test full ecommerce themes, layouts, and styles to find the look that actually gets results, not just compliments.

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Comparison of product pages displaying different prices for conversion rate testing
Price testing

Discover which price tags drive better conversions

Pricing shapes how customers value your products. Personizely lets you test different price points, measure their impact on sales, AOV, and margins, and automatically apply the best-performing prices. As a flexible AB Tasty alternative, it turns pricing experiments into real revenue growth.

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Features

A feature set built for real business growth

A strong AB Tasty alternative, Personizely is packed with powerful CRO features — all built-in and easy to use. No steep learning curves. No tech skills needed.

Anti-flickering protection

First impressions matter. Personizely eliminates page flicker so users never see a broken, flashing site — just the version they’re meant to engage with, instantly and seamlessly.

Visual editor

Never get stuck building variations. Personizely’s intuitive, user-friendly editor lets you tweak headlines, buttons, layouts, and more. And preview everything before going live!

Campaign scheduling

Never miss a launch window. With Personizely, you can set exact start and end times for any test or campaign, making it easy to plan ahead for promos and product drops.

Advanced goals

Clicks don’t tell the whole story. Personizely lets you define real success (whether it’s checkouts, form submissions, or time spent on-site) and measure every test against it.

Multi-page tests

Optimization doesn't stop at a landing page. Personizely’s multi-page tests let you follow the user journey across pages, so you can optimize every step, from first click to checkout.

Server-side testing

Server-side testing with Personizely keeps your experiments invisible to users but powerful for you. It’s perfect for testing critical strategies without affecting site speed or UX.

User interface showing drag-and-drop builder for creating website popups and widgets
Widget builder

Turn ideas into live widgets in just a few clicks

Lead generation, product promotions, personalized offers — whatever your goal, Personizely’s widget builder helps you get there faster. Choose from a full library of widget templates like popups, callouts, or announcement bars, or build from scratch with a simple drag-and-drop editor.

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Illustration of personalized website experience with dynamic content based on user traffic source
Website personalization

Turn static websites into personalized experiences

Turn every visit into a personal journey. With Personizely, you can dynamically update headlines, offers, and product displays based on real user data. Serve the right content at the right time, and turn engagement into conversions without missing a beat.

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Targeting

Build granular campaigns based on specific criteria

Better targeting means better results. Personizely allows you to set detailed rules for when and where campaigns appear, using real visitor data like traffic source, device, or shopping behavior. Every test and experience becomes sharper, more personalized, and far more effective.

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Traffic source

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CSS Selectors

Visit and session history.svg

Visit and session history

Form data.svg

Form data

Interaction history.svg

Interaction history

Geolocation.svg

Geolocation

Device.svg

Device

Cart.svg

Cart

Weather.svg

Weather

UTM.svg

UTM Parameters

List subscription status.svg

List subscription status

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Cookies

In-depth analytics feature in Personizely
Analytics

Move from experiments to real, measurable growth

Stop testing blindly. An advanced AB Tasty alternative, Personizely lets you set advanced goals, monitor performance across your entire CRO strategy, and access both live and historical insights. You’ll know which changes push the needle, and where to focus next for faster, smarter optimization.

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Visual of Personizely connected with third-party tools like email marketing and analytics platforms
Integrations

Build a fully connected CRO ecosystem

Disconnected tools slow growth. Personizely brings it all together by syncing your experiments, personalization efforts, and marketing workflows across platforms. As a flexible AB Tasty alternative, it keeps every test and campaign tied directly to your real-world customer journeys.

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Frequently Asked Questions

Free trial

Get real results with the most flexible AB Tasty alternative