Personizely

Compare Personizely vs Visually

Visually.io is built for Shopify and limited to surface-level testing. Personizely is the best Visually alternative for advanced optimization, offering server-side testing, unlimited goals, and compatibility with any ecommerce platform.

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PersonizelyVisually
A/B testingYesYes
Split URL testingYesYes
Theme testingYesYes
Price testingYesYes
Shipping testingNoYes
Multivariate testingNoYes
Multipage testingYesNo
Unlimited testsYesYes
Campaign schedulingYesYes
Server-side testingYesNo
Active domains10-
Active goalsUnlimitedUndisclosed
Advanced goalsYesYes
No. of active experiencesUnlimitedUndisclosed
Cross-domain testing & trackingNoUndisclosed
Sequential testingNoNo
Visual editorYesYes
Advanced targetingYesYes
EU servers availableYesNo
Anti-flicker protectionYesYes
Feature flagsYesNo
Website widgetsYesYes
Website personalizationYesYes
Number of active personalization experiencesUnlimitedUndisclosed
Email & chat supportYesYes
Guided onboardingYesYes
CSV ExportNoNo
Pricing starts$59$1200
Side-by-side comparison of website content variations for A/B testing
Content testing

Test website content to find winning variations

Fine-tune every word, image, and element on your site — using data, not guesswork. With Personizely’s content testing, you can run endless variations of headlines, product descriptions, CTA copy, images, and more to pinpoint what truly drives clicks, engagement, and conversions.

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Illustration showing website visitors being redirected to different landing pages for optimization tests
Redirect testing

Split traffic, spot the winner, scale fast

Go beyond button colors and headlines; test entire pages. Personizely allows you to split traffic between completely different URLs to compare full layouts, offers, or customer flows. Whether it’s a new landing page, a promo campaign, or a full redesign, you’ll see which experience keeps visitors engaged and drives more conversions, without touching your main site.

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Split-screen view of a website using different themes for design comparison and testing
Theme testing

Pinpoint best-performing design styles

A more versatile Visually alternative, Personizely lets you test complete ecommerce store themes, whether you're on Shopify or not. From full rebrands to seasonal refreshes, you can experiment with entirely different styles, store templates, and visual identities to find out which design actually drives results.

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Comparison of product pages displaying different prices for conversion rate testing
Price testing

Figure out the most appealing price

What if your prices are holding you back? As a powerful Visually alternative, Personizely lets you test different prices for your products to uncover what drives conversions and profit. Experiment, analyze the results, and apply winning prices dynamically across the entire customer journey.

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Features

One CRO platform, every feature you actually need

Tired of hitting feature walls with other ecommerce tools? Personizely comes fully loaded with everything you need to test, personalize, and scale smarter.

No-flicker testing

Avoid awkward page flickering when running your tests. Thanks to anti-flicker protection, all content loads instantly. Your visitors see just the version they’re meant to see; never a distracting flash or shift.

Visual editor

You don’t need coding skills to test different versions of your site. With Personizely’s intuitive editor, you can easily adjust text, visuals, layouts, or buttons — and push experiments live in minutes.

Campaign scheduling

No need to log in just to hit “start.” With Personizely, you can schedule tests in advance and have them run exactly when you need, whether it’s for a flash sale, product drop, or seasonal campaign.

Advanced goals

Make smarter calls with every test. Skip the vanity metrics and set advanced, custom goals that actually reflect your business priorities — whether that’s purchases, clicks, form submissions, or time on page.

Multi-page tests

Some tests need more than one page. With Personizely’s multi-page experiments, you can optimize complete funnels — like landing page to product page to checkout — and see exactly where users drop off or convert.

Server-side testing

Unlock back-end testing and run experiments on pricing, inventory, or dynamic offers — without the need to rely on front-end scripts. Personizely’s server-side testing ensures faster loads and cleaner data across channels.

User interface showing drag-and-drop builder for creating website popups and widgets
Widget builder

Engage visitors with fully tailored website widgets

Drive more sales with targeted onsite experiences. Personizely offers you fully editable widget templates — like email popups, announcement bars, and personalized product recommendations — designed to capture leads and boost conversions. Customize and launch in minutes with our user-friendly drag-and-drop builder.

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Illustration of personalized website experience with dynamic content based on user traffic source
Website personalization

Adopt personalized approach to every website visitor

Welcome first-time visitors with exclusive offers. Surface best-sellers to returning customers. Update headlines based on recent browsing behavior. With Personizely, you can personalize every step of the customer journey (from images and CTAs to headers and layouts) all in real time, based on who’s shopping and what they’re doing.

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Targeting

Tailor your website for every segment, automatically

Make every visitor feel like your site was built just for them. Whether you’re testing variations or delivering personalized content, Personizely helps you reach the right audience with precision. Use advanced targeting options, from UTM parameters and cart data to device type and browsing behavior, to control exactly what each visitor sees and when.

Traffic source.svg

Traffic source

CSS Selectors.svg

CSS Selectors

Visit and session history.svg

Visit and session history

Form data.svg

Form data

Interaction history.svg

Interaction history

Geolocation.svg

Geolocation

Device.svg

Device

Cart.svg

Cart

Weather.svg

Weather

UTM.svg

UTM Parameters

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List subscription status

Cookies.svg

Cookies

In-depth analytics feature in Personizely
Analytics

Track the impact of every change in real time

Every experiment, every widget, every personalization — Personizely gives you the data to back it all up. Our extensive analytics give you access to both real-time and historical data, so you can track specific metrics like conversions, revenue, and engagement over time.

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Visual of Personizely connected with third-party tools like email marketing and analytics platforms
Integrations

Sync your CRO tool with the rest of the stack

Keep your data in sync and your workflow streamlined. Personizely connects seamlessly with your ecommerce platform, email, and SMS tools, as well as analytics software, so nothing gets lost between tabs. Every tool works together in one fully integrated ecosystem, saving you time and keeping your CRO strategy in check.

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Frequently Asked Questions

Free trial

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