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Compare Personizely vs Optimizely
Optimizely is a well-known name in CRO. But steep pricing, missing ecommerce testing options, and no EU servers leave gaps. Looking for an Optimizely alternative built for flexibility, speed, and real growth? Personizely delivers full testing, personalization, and widgets — without the enterprise-level costs.
Create an account Personizely | Optimizely | |
|---|---|---|
| A/B testing |  |  |
| Split URL testing | | |
| Theme testing | |  |
| Price testing | | |
| Shipping testing | | |
| Multivariate testing | | |
| Multipage testing | | |
| Unlimited tests | | |
| Campaign scheduling | | |
| Server-side testing | | |
| Active domains | 10 | Unlimited |
| Active goals | Unlimited | Undisclosed |
| Advanced goals | | |
| No. of active experiences | Unlimited | Unlimited |
| Cross-domain testing & tracking | | |
| Sequential testing | | |
| Visual editor | | |
| Advanced targeting | | |
| EU servers available | | |
| Anti-flicker protection | | |
| Feature flags | | |
| Website widgets | | |
| Website personalization | | |
| Number of active personalization experiences | Unlimited | Undisclosed |
| Email & chat support | | |
| Guided onboarding | | |
| CSV Export | | Excel export |
| Pricing starts | $59 | Available on request |
Build high-converting pages with detailed content experiments
Shape your content strategy around what drives action. As a smart Optimizely alternative, Personizely lets you dig into how every detail, from bold headlines and persuasive CTAs to icons and product images, impacts visitor behavior. Test, learn, and double down on the content that moves people to act.
Easily test and refine full-page experiences
Personizely makes it easy to go beyond basic content experiments with split-URL testing. Distribute traffic between different pages to see which landing page, promo campaign, or layout drives better results. Whether you’re optimizing an upsell flow or reworking your homepage, real-time insights show you what to scale.
Design smarter: test everything from templates to styles
There’s a direct connection between the look of your site and how visitors interact with it. As a smarter Optimizely alternative, Personizely lets you A/B test full templates, layouts, and visual styles — from color schemes to section placements. Whether you’re rebranding or launching a seasonal refresh, you’ll know which design drives action.
Confidently set product prices that accelerate revenue growth
Don’t shoot in the dark when setting prices. Set them too high, and shoppers leave. Set them too low, and your margins suffer. As a smarter Optimizely alternative, Personizely lets you test different pricing strategies, measure real customer behavior, and roll out the price points that strike the right balance.
A full CRO toolkit without the enterprise price
Personizely gives you the advanced CRO tools you need to optimize faster. The best thing? They come without the complexity or extra costs you’d expect from platforms like Optimizely.
Anti-flickering protection
Every second counts. With Personizely, your tests load cleanly and invisibly. There are no flashes, no lag, and no disruptions. Visitors stay focused on your content, not your experiments.
Visual editor
Create, test, and launch — all without a developer. Personizely’s intuitive visual editor puts you in full control of every experiment, from quick tweaks to complete page updates.
Campaign scheduling
Prep once, and let it run. Personizely’s scheduling tools automate your campaigns so you can focus on results, not last-minute publishing and manual launches.
Advanced goals
Set goals that match your strategy, not generic KPIs. With Personizely, you track the conversions and actions that actually matter for scaling your growth.
Multi-page tests
Testing isolated pages misses the bigger picture. Personizely’s multi-page testing connects the dots, showing you how specific changes impact user behavior across the funnel.
Server-side testing
Personizely’s server-side testing keeps experiments smooth across all devices. Test backend elements like pricing and inventory without slowing down your site or skewing results.
Drag, drop, and launch high-converting widgets
Stop waiting on developers to launch onsite campaigns. With Personizely, you can build email popups, promo bars, personalized product recommendation widgets, and more in minutes. The intuitive drag-and-drop builder makes it easy to customize, launch, and track high-impact widgets without breaking your site’s design flow.
Make every visitor journey personal and relevant
Every visitor arrives with a different intent, but your website should meet them where they are, regardless. With Personizely, you can adjust headlines, swap offers, and tailor CTAs instantly based on real-time data. Create a shopping experience that feels natural, personal, and impossible to ignore.
Segment smarter, personalize better
Mass campaigns miss the mark. Personizely lets you segment visitors with precision, using browsing history, device type, cart contents, and other real-time criteria. Whether you’re testing or personalizing, you’ll always serve content that feels tailor-made for every audience.
Traffic source
CSS Selectors
Visit and session history
Form data
Interaction history
Geolocation
Device
Cart
Weather
UTM Parameters
List subscription status
Cookies
Turn CRO experiments into real business insights
Piecing results together slows you down. Personizely makes it simple by bringing test, widget, and personalization performance into one clean dashboard. Track real-time and long-term trends, measure the specific impact of your changes on the business goals, and base your next move on solid data.
Move faster with integrations that just work
Your CRO tools should work with your entire tech stack, not against it. Personizely connects seamlessly with your ecommerce platform, email, SMS, and analytics tools, keeping data flowing and campaigns running smoothly. Get real-time insights, automate smarter, and deliver a unified customer experience with this Optimizely alternative.