

How Rausch used Personizely to drive +106% revenue per visitor with A/B testing
Rausch is a Berlin-based chocolate brand known for premium quality and sustainable sourcing. Though their online store was already well-optimized, the team wanted to see how small content and design tweaks could affect performance. They partnered with Personizely to run structured A/B tests focused on product descriptions and visual presentation - revealing how storytelling, emotional clarity, and visual context can drive meaningful eCommerce growth.