8 White Label SaaS Software to Resell in 2025

Tired of trading time for money or selling services that don’t scale? White label SaaS gives you the chance to launch your own software product without building it yourself. In this article, you’ll learn what white label SaaS is, how it works, why it’s a smart business move, and most importantly, which platforms are actually worth reselling in 2025.

What is white-label SaaS?

Imagine you walk into a trendy café and order a cappuccino. The cup has the café’s logo on it, the barista calls it “their signature roast,” and it all feels very bespoke. But behind the scenes? They’re using beans roasted by a larger supplier. They didn’t grow the coffee, roast it, or design the espresso machine. What they did do is put their own brand on the experience. And that’s what makes it theirs.

White-label SaaS works the same way, but with software.

In plain terms, white-label SaaS (Software as a Service) is a pre-built digital product developed by one company, which is rebranded and sold by another company as if it were their own. Think of it as software outsourcing meets clever branding. Instead of building the tech from scratch, you're buying the rights to sell it under your name, your logo, and your pricing structure.

It’s a clever shortcut into the SaaS industry, without needing to write a single line of code, manage servers, or deal with product development headaches. You become a software reseller, not a software engineer.

Why does white-label SaaS exist?

Not every business wants (or can afford) to build their own SaaS applications. It’s expensive. It takes time. And unless you have a full dev team, things break. That’s where white-label SaaS comes in. Its entire purpose is to allow agencies, entrepreneurs, and side hustlers to resell SaaS products without reinventing the wheel.

You’re handed a fully-functioning, ready-to-roll piece of software. What you do next is up to you: launch it under your own brand, set your own prices, and go to market. The original developer stays in the background, quietly maintaining the infrastructure while you focus on growth and customer relationships.

Key features of white-label SaaS software

So, what makes white-label SaaS tick? Here's what you can expect under the hood:

• Custom branding options: Change the logo, domain, color scheme, and more to make the product look and feel like it was built in-house.
• Admin dashboards: Manage clients, track performance, and handle support in one place.
• Multi-tenancy: Serve multiple customers from a single backend without cross-contamination. One system, many users, all walled off and secure.
• User management tools: Control access levels, permissions, and account setups.
• Automated billing and subscriptions: Let the system handle payments while you sleep (and wake up to recurring revenue).
• Scalable infrastructure: Grow your client base without worrying about server load or downtime. The backend’s already optimized for scale.
• Ongoing updates and maintenance: The core tech team (the one you don’t need to hire) keeps things running smoothly.

Key features of white-label SaaS software

How does white label SaaS software work?

At its core, white label SaaS software is about turning someone else’s tech into your product. The original developer builds the engine, maintains the infrastructure, and updates the features. You handle the branding, the customers, and the profits. Simple in theory, but let’s walk through how it actually plays out.

There are two main roles in this setup:

• The provider: They build and maintain the software. They own the source code, handle updates, manage security, and offer support when things inevitably go sideways.
• The reseller (that’s you): You license the software, add your branding elements to it, and sell it through your own channels. Instead of obsessing over the backend, you’re focused on customer experience, marketing, and growth.

This division of labor is what makes white label SaaS platforms so powerful. Developers do what they do best (code), and resellers do what they do best (sell).

The relationship between the supplier (white label SaaS provider), agency or reseller, and the end customer

**So, what does the process of entering the SaaS market with white-label digital solutions actually look like? ** Here’s the general flow:

1. Pick your white label SaaS provider

Whether it’s a CRM, an invoicing tool, or an email automation platform, start by finding a solution that suits your audience and gives you room to apply your own branding.

2. Choose a plan that makes sense for your business

Most providers offer a licensing or partner model. Some charge a flat monthly rate; others take a percentage of what you sell. Look closely at the numbers, especially if you’re building toward steady, recurring income.

3. Make it yours

Upload your logo, apply your brand colors, update the domain, and adjust the messaging. Some platforms keep it simple. Others offer more advanced options, like user interface tweaks or access to a white label SaaS API for custom integrations.

4. Start selling

Once the setup’s done, it’s time to launch. Promote your product through your usual channels—your site, newsletter, social, or even direct outreach. The big advantage? You're going to market with something solid, without sinking time into development.

5. Grow your customer base

Support your users, answer questions, and build relationships. If you want to add extra value, consider bundling in your own services. Meanwhile, the provider keeps the software running behind the scenes, so you can focus on scaling.

The process of reselling white-label SaaS platforms from start to finish

Benefits of SaaS white label

White label SaaS is one of the most practical, yet often overlooked business models in the digital space. Whether you're the one selling the product or the one building it behind the curtain, white labeling creates serious leverage.

For resellers, it’s a shortcut to launching a profitable software business without writing code or managing developers. For vendors, it’s a way to multiply distribution, boost revenue, and scale infrastructure use — all without chasing end-users yourself.

Let's take a closer look at the advantages of SaaS white labeling.

For white label SaaS resellers

Benefits of white labeling for SaaS resellers

If you’re someone looking to start (or scale) a business without coding headaches, white label SaaS is basically the cheat code.

Here's why it works:

• Launch quickly without starting from scratch: There’s no need to hire developers or wait through long production cycles. You’re working with a complete, ready-to-sell product, which lets you hit the ground running and start selling while competitors are still stuck planning.
• Sell a product that’s already reliable: You’re not testing software in the wild. You’re offering a solution that’s already been refined, updated, and used in real-world scenarios. That means fewer bugs, lower risk, and a smoother experience for your customers.
• Build a brand your customers actually see: With full control over the product’s appearance and URL, you’re not acting as a middleman. Clients log in to your platform, see your logo, and associate the solution with your business, not the original provider.
• Generate steady, recurring revenue: Instead of chasing one-time sales, you build a customer base that pays you monthly. This creates reliable income and gives your business more financial stability over time.
• Focus on growth, not development: You don’t have to worry about updates, infrastructure, or bug fixes. Your job is to sell, support your customers, and grow your business. The technical heavy lifting stays with the SaaS provider.
• Scale without adding overhead: Adding new clients doesn’t require more staff, time, or investment. Since the software is already built and hosted (essentially, you get access to highly scalable tools), you can grow your user base quickly while keeping your operations lean.

For white label SaaS vendors

Benefits of white labeling for SaaS vendors

Beyond a perk for those who resell SaaS products, white labeling is also a smart growth strategy for SaaS providers looking to expand their reach without stretching their resources.

Offering your SaaS applications as white label opens up new channels, new markets, and new revenue, all while keeping your internal focus sharp.

• Reach more markets with less effort: By partnering with resellers and agencies, your product gets introduced to audiences you may never reach on your own. They handle the sales, customer relationships, and positioning, while you benefit from wider adoption without hiring additional sales staff.
• Increase SaaS revenues with minimal overhead: Each reseller brings in new customers who pay recurring subscription fees. You earn a consistent share from each one, creating a new income stream that scales without inflating your cost structure.
• Reduce pressure on your customer support team: Resellers often serve as the first line of support for their clients. This keeps your support team focused on technical issues or partner-level needs, not day-to-day customer tickets.
• Grow your user base without pushing your brand: Some products don’t need to be front and center. With white label distribution, your software quietly powers other businesses while growing its user base behind the scenes. You increase infrastructure usage and adoption without the added pressure of brand recognition.
• Get more value from the product you’ve already built: White labeling turns your existing platform into a multi-brand ecosystem. Instead of creating something new, you repurpose what’s already working and open it up to new revenue through resale partnerships.

White label partnerships let vendors focus on product development and infrastructure while others drive distribution. It’s a sustainable model for growing smarter, not just bigger.

Most popular types of SaaS platforms for white-label resale

These days, if there’s a SaaS product out there, chances are you can find a white label version of it. From content creation tools to customer relationship software, the options are endless. The trick is choosing something that matches your audience’s needs and feels natural for you to promote.

Below are some of the most popular categories to consider, each offering a solid foundation for building recurring SaaS revenues.

Most popular types of SaaS applications

Email marketing platforms

These tools help businesses communicate with their audience through scheduled emails, newsletters, and automated follow-ups. Most platforms come with drag-and-drop builders, list management, built-in analytics, and ready-made templates. Some white label solutions even include low-code email marketing tools, making it easy for users with zero tech skills to get campaigns up and running.

Marketing automation platforms

Marketing automation platforms take traditional email tools a step further. In addition to sending messages, they connect multiple channels (including email, SMS, landing pages, and pop-ups) to create seamless customer journeys.

Users can automate actions based on behavior, score leads, and track conversions, all from a centralized dashboard.

Social media management tools

These platforms let users plan, write, schedule, and analyze posts across Facebook, Instagram, LinkedIn, and more.

Some white label versions include content creation tools, such as image libraries or AI-assisted caption generators. Many also offer social media automation features, like auto-posting or engagement tracking, which save users a ton of time.

Customer Relationship Management (CRM) tools

CRMs help businesses track leads, manage contacts, monitor deals, and store customer data. White label customer relationship software can be as simple as a contact list or as robust as a full pipeline management system.

Many tools now include automation, reporting, and native integrations with email and chat tools.

Project management tools

These platforms are used to organize tasks, track timelines, assign responsibilities, and keep teams aligned.

Most white label project management tools offer kanban boards, calendar views, time tracking, file sharing, and team collaboration features. They’re popular among creative agencies, dev teams, and remote-first companies.

SEO tools

SEO tools help businesses improve how they show up on Google and other search engines. Features often include website audits, keyword tracking, backlink monitoring, and content optimization suggestions.

White label versions allow you to offer branded SEO reports and dashboards to clients, which is a big plus for digital agencies.

Conversion Rate Optimization (CRO) platforms

Conversion rate optimization platforms help businesses turn more of their existing traffic into leads, signups, or paying customers. These tools typically include digital experimentation, widgets, and website personalization capabilities. They can also offer heatmaps, session recordings, and form analytics.

The goal of these tools is to identify what’s working — and what’s not — so users can fine-tune their websites and landing pages for better performance.

White label CRO solutions allow agencies and marketers to offer data-backed conversion strategies under their own brand, often with customizable reporting and user-friendly interfaces.

These categories cover the most in-demand SaaS applications for resellers. Each comes with its own set of selling points and challenges, but all have one thing in common: they’re built for recurring use, which means recurring revenue. If you find one that aligns with your audience (and you actually enjoy talking about it), that’s where the real growth starts.

How to choose the right white-label SaaS platforms

The choice of the white-label SaaS platform doesn't hinge entirely on what you think sounds impressive. You’re building a business around it, which means every decision you make, from branding to backend support, can affect your ability to attract customers and generate consistent income.

Here’s how to choose a white-label SaaS product that actually sets you up for success

Define who you’re selling to and what they actually need

This is the step too many people skip: figuring out who you’re actually building this for. Not every tool works for every audience, and trying to sell to “any business” is a fast track to no sales at all.

Start by narrowing it down. Ask yourself:

• What industries or professions am I most familiar with?
• Who do I already have access to (friends, clients, or colleagues) that I could sell to?
• What types of digital problems do they need help solving?
• Are they price-sensitive, or willing to pay more for time-saving, growth-oriented tools?
• Do they already use SaaS tools, or will I need to educate them from scratch?

The clearer you are on your audience, the easier it will be to pick a product that actually fits into their workflow — and solves a real problem they’re willing to pay for.

Choose a platform category that matches your expertise (and interest)

Once you’ve identified your target audience, zoom in on the type of software that would genuinely benefit them.

The best product for you is one that:

1. Solves a recurring pain point for your audience
2. Falls within your comfort zone (or at least your willingness to learn)
3. Feels natural for you to talk about, explain, and eventually support

For example, if you’ve worked in digital marketing, reselling email marketing or social media automation tools will feel familiar. If you’ve helped manage teams or run operations, project management tools or CRM software might be a better fit.

Tip: You don’t need to be an expert in the platform, but you do need to understand it well enough to sell it confidently and support basic use cases.

Evaluate branding flexibility, pricing structure, and reseller controls

Now that you’ve narrowed in on a product category, it’s time to dig into the details. Not all white-label platforms give you the same level of freedom or control. Here’s what to look for:

Branding flexibility

• Can you use your own logo, custom domain, and brand colors?
• Can you remove all references to the original provider?
• Are client dashboards and reports fully customizable?

Pricing and revenue model

• Do you pay a flat monthly fee, per client, or per usage?
• Are there volume discounts as your client base grows?
• Will the pricing structure leave you with healthy margins?

Reseller management tools

• Can you easily create and manage multiple client accounts from a central dashboard?
• Is there a built-in billing system you can use, or will you need to set that up separately?
• Are there admin controls that let you offer different plans or access levels?

These details matter. They're the foundation of how you’ll operate, market, and grow your SaaS resale business.

Evaluate how well the product integrates with other tools your customers use

Most of your clients will already use other tools. If your software doesn’t connect with those systems, it could be a dealbreaker.

Start by checking for native integration capabilities with popular platforms like Google Workspace, Slack, HubSpot, Shopify, or Zapier. If those aren't available, look into whether the platform offers API access so a developer can build custom connections later on.

Even if you're not technical, having flexible integration options makes your product more valuable (and stickier) for clients.

Test the platform like your customers would

Before you commit, get your hands dirty. Sign up for a trial, and walk through the platform like an actual end user.

Try these steps:

1. Create a mock account as a client would
2. Set up the core features they’re most likely to use
3. See how intuitive the interface feels, is it clear what to do next?
4. Try to break something, and then check how easy it is to get help
5. Look for white label SaaS documentation: is there a clear knowledge base, help center, or tutorial library?

This stage will give you a gut-level understanding of whether you’re reselling something solid or something you’ll regret putting your name on.

Vet the support team before you need them

Support isn’t just for emergencies. It’s part of your customer experience — and your reputation rides on it.

Here’s what to verify:

• Is support available by chat, email, or phone?
• Do they offer priority or partner-level support for resellers?
• What are response times like during business hours?
• Is there a private partner portal or community?

You’ll be the face of the product, but your provider is the safety net. Make sure they’ll be there when it counts.

Think long-term: will this platform scale with you?

It’s easy to focus on getting your first few clients, but smart resellers plan for growth. Before committing, ask:

• Can the platform handle more users, more data, and more activity without performance issues?
• Are pricing tiers transparent and sustainable as you scale?
• Can the infrastructure handle white label growth without requiring you to rebuild or migrate later?
• Is there room to expand? For example, with add-ons, new features, or even open-source tools

If you choose a platform that grows with you, you’ll avoid the pain of switching systems just when things are starting to work.

8 best white label SaaS solutions to resell in 2025

To make the process of choosing the right white label SaaS software to resell easier for you, we've hand-picked a selection of the best tools across different categories. Complete with key features, pros and cons, and pricing considerations, this list serves as the starting point for venturing into the white label SaaS industry.

1. Personizely

Personizely is a white label conversion optimization platform designed for resellers who want to offer advanced A/B testing, website personalization, and on-site widgets under their own brand. It’s fully hosted, requires no development, and includes all core features from day one.

Once set up, your version of Personizely runs on a custom subdomain (e.g. yourbrand.yourdomain.com) with your logo, custom branding, and no visible links to Personizely. You can package and sell it as your own SaaS product at any price you choose.

Key features of Personizely for white label SaaS resellers:

• A/B testing for headlines, copy, layouts, pricing, images, buttons, and more
• Redirect and multi-page testing to compare full landing pages or customer journeys
• Website personalization based on behavior, device, traffic source, UTM, location, and more
• Visual editor with drag-and-drop controls, no coding needed
• Custom widgets, including popups, bars, callouts, and embedded content
• Advanced targeting by visit history, form data, cart status, cookies, weather, and more
• In-depth analytics to track conversions, engagement, and revenue impact in real time
• Seamless integrations with any CMS platform, email marketing tools, and Google Analytics

Pros and cons of Personizely:

Pricing:

White label access is available on standard plans. A typical reseller setup starts at $139/month, which includes all features (A/B testing, personalization, widget builder, targeting, analytics, and integrations) plus full rebranding with your domain and logo.

2. ActiveCampaign

ActiveCampaign is a powerful marketing automation and email platform tailored for agencies and enterprise users looking to fully rebrand the platform under their own name. Although not typically promoted front and center, its white labeling capabilities are extensive and highly flexible—making it a hidden gem in the SaaS reseller landscape.

Unlike other platforms, ActiveCampaign enables white labeling on a per-account basis, giving agencies and businesses granular control over how each client’s experience is tailored. From rebranding visuals and domains to removing all traces of the ActiveCampaign name, it’s designed to support deep integration with your existing client ecosystem.

Resellers and agencies can embed the platform into a wider marketing offering or offer it as a standalone SaaS solution.

Key features of ActiveCampaign for white label SaaS resellers:

• Custom domains and tracking URLs (e.g., yourbrand.com instead of activehosted.com)
• Logo and interface rebranding to reflect agency or client branding
• HTML/CSS customization for fonts, colors, buttons, and interface elements (Enterprise only)
• Granular white labeling per account, letting you tailor branding for each client
• Template management, allowing you to pre-load email campaigns and automation flows
• Behavioral automation and powerful segmentation tools
• API access and SSO support, allowing full integration into your tech stack
• Partner-oriented support with backend escalation capabilities

Pros and cons of ActiveCampaign:

Pricing:

White label functionality is included at no extra cost but is only fully unlocked with an Enterprise plan. Small Business plans offer limited branding control (e.g., custom domains and basic logo changes), but lack full customization options like CSS editing or button management.

• Enterprise Plan: Starts at $279/month, with pricing varying based on contact volume.
• White Label Capabilities: Included on all Enterprise accounts; limited features on Small Business accounts.

3. SE Ranking

SE Ranking is a white label SEO platform built for agencies and consultants who want to offer professional SEO services under their own brand. It allows full customization of the interface and reports, down to the logo, domain, and color scheme, so clients see your brand at every touchpoint.

The platform covers all core areas of SEO, from keyword tracking and website audits to backlink analysis and competitor research. It’s built to simplify client communication and streamline reporting, with built-in access management tools that let you share selected data or features on a per-client basis.

Key features of SE Ranking for white label SaaS resellers:

• Custom-branded platform with your own domain, logo, and design settings
• White label SEO reports, fully customizable and sent automatically or manually
• Keyword rank tracker across search engines, locations, and devices
• Site audit tool covering 110+ technical SEO parameters
• Backlink checker and monitoring with alerts on changes or lost links
• Competitor analysis tools to track SEO and PPC strategies
• Analytics integration with Google Analytics and Search Console
• Lead generation widget to capture potential SEO clients from your website
• Client seat management, with custom permissions and read-only access options
• Unlimited automated reporting for ongoing client updates

Pros and cons of SE Ranking:

Pricing:

The white label feature is included in SE Ranking’s Agency Success Kit, available with Pro and Business annual subscriptions.

The kit, which unlocks full white label functionality and additional agency tools, is priced at $50/month when paid annually.

4. Weblium

Weblium is a white label website builder designed for freelancers, web studios, and agencies that want to offer modern, responsive websites without the overhead of managing hosting, maintenance, or security. The platform allows full branding customization and runs on your domain, so clients interact only with your agency’s identity.

Weblium is ideal for resellers who want to create sites quickly, offer ongoing editing access to clients, and scale without hiring a development team. It’s especially appealing to those offering websites as part of a broader marketing or design service.

Key features of Weblium for white label SaaS resellers:

• Fully white labeled builder with your logo and domain
• Intuitive drag-and-drop editor, designed to be client-friendly
• Access management for team members and collaborators
• 300+ professionally designed templates
• Built-in SEO settings for metadata, alt text, and URLs
• Integrations with Google Analytics, Hotjar, and Mailchimp
• Hosting, uptime, and site security fully managed by Weblium
• Optional outsourcing via Weblium Studio for high-volume workloads
• 24/7 live human support with no chatbots or scripts

Pros and cons of Weblium:

Pricing:

Weblium offers three white label pricing tiers:

• Basic — $288/year: Includes 3 projects, 1 team member, and a 20% discount on Pro subscriptions
• Growth — $588/year: Allows up to 10 projects, 5 team members, and a 30% Pro plan discount
• Enterprise — $1068/year: Supports 30 projects, 15 team members, and a 50% Pro discount, plus access to a personal manager

All plans include unlimited clients, Google Cloud hosting, and fixed discounts on done-for-you site builds through Weblium Studio.

5. Simvoly

Simvoly is a white label website builder geared toward agencies, hosting providers, and marketers who want to launch a fully branded DIY platform. It offers more than just site creation — it combines websites, eCommerce, funnels, CRM, email marketing, and booking tools in one ecosystem.

What sets Simvoly apart is its automation and self-service approach. Clients can sign up, select a template, customize it, and purchase a plan without any involvement on your part. This makes it appealing for resellers looking to build a scalable product with minimal support overhead.

Key features of Simvoly for white label SaaS resellers:

• Complete white label setup with custom domain, logo, and CSS/JS customization
• Drag-and-drop page builder with AI writing assistant
• Template builder for websites, funnels, email layouts, and popups
• Built-in CRM, sales funnels, and appointment scheduling
• E-commerce capabilities for product pages, checkout flows, and inventory
• Client management dashboard with role-based team access
• AWS-powered hosting with global CDN and free SSL
• Built-in payment gateway integration and subscription billing
• Ability to create custom pricing plans for your own SaaS applications

Pros and cons of Simvoly:

Pricing:

Simvoly offers three white label tiers:

• WL Basic — $59/month (billed annually) or $69/month: Includes 1 project with 2 websites and 10 funnels. Additional projects start at $8/month.
• WL Advanced — $129/month (billed annually) or $149/month: Comes with 1 project, 5 websites, unlimited funnels, and reduced additional project pricing. Includes affiliate program access and non-branded educational resources.
• WL Ultimate — $429/month (billed annually) or $497/month: Supports unlimited websites and funnels under a single project, with additional projects starting at $5/month.

6. HighLevel

HighLevel is an all-in-one white label platform built for marketing agencies and SaaS resellers who want to consolidate tools under a single branded solution. It combines CRM, funnels, email marketing, appointment scheduling, and automation in a unified dashboard. Designed for scalability, it allows you to set your own pricing, onboard clients under your own brand, and generate recurring revenue through platform access.

It’s especially well-suited for resellers aiming to replace fragmented marketing stacks with a streamlined, customizable experience.

Key features of HighLevel for white label SaaS resellers:

• White labeled desktop and mobile apps with your logo, domain, and custom interface
• Drag-and-drop website, funnel, and page builder
• Multi-channel automation for email, SMS, calls, voicemail drops, and Facebook Messenger
• CRM and pipeline management to track leads and deals across stages
• Online booking and calendar system with full automation options
• Course builder with unlimited video hosting, paid or free membership access

Pros and cons of HighLevel:

Pricing:

All plans include unlimited contacts and users, along with a 14-day free trial and round-the-clock support:

• Starter – $97/month: Includes core features: CRM, booking, funnels, automation, and up to 3 sub-accounts.
• Unlimited – $297/month: Adds unlimited sub-accounts, API access, and a white label desktop app with full branding control.
• Pro – $497/month: Includes SaaS Mode, automatic client onboarding, rebilling features for SMS/Email/AI, custom dashboards, and advanced developer tools.

7. ChipBot

ChipBot is a white label platform offering AI-driven support tools including video widgets, live chat, and a smart help desk. It's designed for agencies and SaaS entrepreneurs who want to resell support automation under their own brand. The setup is minimal, and you get full control over branding, pricing, and payment processing.

ChipBot is particularly attractive for resellers looking to offer a lightweight but effective customer support toolset, with a clear path to profitability at scale.

Key features of ChipBot for white label SaaS resellers:

• Full white label control, including domain, dashboard, embed code, and email notifications
• Video library tools with options to reuse pre-recorded videos or upload your own
• Client portal setup for login, password reset, and sign-up pages linked to your site
• Customer management tools to add/remove users and assign domain access
• Bring-your-own-payment integration (Stripe, PayPal, Chargebee, etc.)
• An optional branded WordPress plugin and iOS app for expanded distribution

Pros and cons of ChipBot:

Pricing:

ChipBot offers tiered white label plans based on the number of customer accounts you manage:

• Small Plan – $49/month: Up to 3 customers, full white label access, priority support
• Medium Plan – $119/month: Supports 10 customers, includes private labeling and training
• Large Plan – $199/month: Up to 25 customers, lower per-customer cost, all features included
• Large Plan 50 – $349/month: Adds white label mobile app for iOS and Android, supports 50 clients
• Large Plan 75 – $519/month: Same features as above, with a 75-customer cap
• Large Plan 100 – $599/month: Supports 100 customers, includes full branding and mobile app

Additional plans are available for larger volumes.

8. SocialPilot

SocialPilot offers a white label social media management platform built for agencies and enterprise resellers. It lets you fully rebrand the product with your logo, domain, and styling, offering scheduling, collaboration, and analytics under your own name. It’s designed to support high client volumes, partner programs, and multi-location teams.

Ideal for those offering social media as a service, it helps you launch fast, scale smoothly, and generate recurring revenue.

Key features of SocialPilot for white label SaaS resellers:

• Custom domain and email setup for branded platform access and system emails
• Branded login page and dashboard with full internal styling options
• White label analytics reports with your logo and design
• Canva integration for in-app content creation
• Team and client account management with role-based permissions
• Google Tag Manager integration for tracking or chatbot embedding

Pros and cons of SocialPilot:

Pricing:

SocialPilot’s Advanced White Label is only available as part of the Ultimate plan, priced at $170/month.

Ready to make more money reselling white label SaaS?

More than just a side hustle, reselling white label SaaS is a viable business model with room to scale. You don’t need to build software from scratch or hire a development team. What you do need is a smart pick: software that’s proven, in demand, and built to be resold.

The platforms in this list were selected because they check those boxes. They’re stable, flexible, and come with the branding control you need to make them yours. Whether you're focused on email marketing, SEO, web design, or analytics, there’s a solution here that can become your next product.

If you’re serious about starting with something powerful and market-ready, start with Personizely. It’s a full-featured conversion optimization platform, complete with A/B testing, personalization, and targeting. And once rebranded, it gives you a product you can confidently sell as your own!

Sign up for Personizely to see it in action!

White Label SaaS FAQs