7 Ways The Shopify Newsletter Popup Improves Your Marketing
We all know how important email databases are for every business. It’s how you reach people, make connections, and send promotions. Creating a reliable email list or database can help you develop your business, but we need to remember that it should never stop growing to do that. Running a successful ecommerce store will require more than one list, as well as a diverse strategy to catch them. Newsletter Popups, however, are versatile enough the help you in a variety of ways. Below we listed how your popups are going to help your online business thrive. Some of them you already know. But we’re sure that you might be surprised that all of them can be easily achieved by a single popup type. We’ve also included a couple of examples that will help you collect email addresses, and get you on the right path towards a much more successful conversion rate.
1. Newsletter popups collect emails
It’s not a surprise that the main reason and goal someone has in mind when they create a newsletter popup is for email capture. We particularly expect people to signup so we can reach them in the near or further future, for different purposes. But the end goal we expect is another successful purchase. If you have a mailing list that already contains existing customers, it’s a great way to announce new products. If on the other hand, you have those that are only potential customers, you can use your future email marketing campaigns to attract them back to your online store. Usually, while designing your email popups, there are different strategies you can use to increase your conversion as well as sales. An exit-intent popup trigger can help you catch whoever is about to leave your store just in time, and a coupon code in exchange for their email might even tempt them to make that first buy.
Best example to inspire
To get the highest number of clicks, you need a good offer. People usually appreciate well-designed opt-in pop ups, and impressive visuals that catch the eye will have a great impact overall. However, there needs to be a show-stopper offer attached to that beautiful design. Creating exclusivity around your offer is going to work wonders. We all love to be part of a special club that gets us exclusive offers, tips, and tricks, even invitations or information about real-life events and product launches. If your product or service allows it, mentioning all the exclusive perks your subscribers can expect will help build your email list faster. It will also make sure that you reach your most loyal customers first. Being a part of a "VIP Club" is going to elevate the entire shopping experience for them, so testing it out can be your first step into creating a special subscription plan where your clients receive product samples every month, or something only you can offer.
2. Collect email addresses for different lists
If you are still working with a standard signup form and one single emailing list, it’s time to revisit your strategy. These days it’s all about segmentation. Understanding and targeting different segments of your audience will help you improve how you promote and sell your product. You can find diverse ways to separate your visitors, and it's going to help you create personalized content that will fit their characteristics, tastes, or shopping habits. Acknowledging that every person coming to your store has something specific that will help you find the right approach is going to bring you one step closer to success. When you are using a popup builder such as the one offered by Personizely, it will allow you to connect each of your lists to a specific email popup. Once you link your preferred email service like Mailchimp, Klavyio, Hubspot, and many others, your work and life are going to become much easier.
Best example to work on segmentation
As we already know, the right type of incentive or information will get a bigger chance of subscription. And delivering that information is going to be your primary goal. You can catch the email addresses of those who are already interested in your newsletter, you just need to understand where on the website they are more likely to click.
If you would like to multitask and try to work on cart abandonment, you can target the people leaving without processing the order with a special promotion. Although, sometimes, people are interested but prefer to wait for a higher discount during the sales season to buy it. So you can customize your popup to that specific purpose. Launch it at exit-intent and offer them to announce whenever there is a more substantial price drop.
3. The target audience for your next promotion
Having news or promotions to share, and no one to share it with is a marketers’ worst nightmare. That’s why using popups from the very beginning and setting the groundwork for an email database you can use for your promotions is going to be one of your priorities from the day you publish your online store. To maximize the results, though, it’s a good idea to continue with the concept of segmentation for your clients and email lists. A one-size fit might seem like an easier way to run things, but becoming an expert in what your clients are more likely to respond to is going to make your promotions much more effective.
Best example to create the customer base
You don't want to miss the right window for sending promotions, but you also want to make sure that they get to the right people. Everyone likes a good deal, and most people wait for them to make bigger purchases or catch up on their gift lists. So, for example, if you plan on making a promotion based on a holiday celebrated only in a specific location, you can target people geographically before that holiday. Although, you can collect those emails for as long as you want if you just set it up ahead of time. After that, use the emails collected by that popup to send out your offers and help them celebrate, and spend some more on your website. And you can set it all up and schedule your popups ahead of time.
4. Expand the reach of your Shopify store
Shopping habits vary from person to person, and keeping up with them might be a little difficult and most of the time very time-consuming. But something your newsletter popups can cover for sure is their shopping device of choice. Whenever you have an already customized popup template, it’s a good idea to check how it looks on mobile. But you can do something much better than that. Creating separate versions of popups for those who like to browse your website using their phones and setting your targeting by their device will allow you to cover every type of screen. Many people will only see your website in a narrow format, so understanding the logistics and psychology of that to create newsletter popups will increase your conversion odds.
Best example to reach new customers
The best way to get the right results is to detect what works best for different formats. The type of screen you use changes the entire shopping experience, so the design and layout might need to be changed. It’s important to make sure that everything fits on a smaller screen. For example, sometimes the written content doesn't fit and gets pushed down, so it's not visible straight away. And you don't want to make them scroll down to find what you are offering. Those couple of seconds can make or break the deal. Whenever in doubt, you can try displaying different versions of the same popup. You can use A/B testing to detect which visuals, text, or layout proves to be more effective so that you get even more information about what your potential visitors are more responsive to.
5. Improve the customer experience (and collect feedback)
The customer experience you offer is tightly connected to customer satisfaction. Understanding and using that to your advantage will bring you a higher sales rate, and most likely a lot of positive comments, which is also something that will help your store grow. But if for example, you have different types or categories of products you are selling, knowing what they are looking for will give you the right insight to build a marketing strategy that will be tailored to their preferences. And it is likely that this information will be volunteered because your customers that already know what kind of information they want to receive will be happy to let you know about it. You can use popups to collect any type of information you need, and creating surveys or using customized fields will make this goal achievable.
Best example to collect feedback
There are several ways you can ask for their details. The best, however, is using surveys. This will allow you to create customer profiles based on email lists, which will become the basis for your future promotions. A great example of this is making people choose what is their specific interest before offering a discount for their first order. This will give them an extra incentive and push towards that first buy, but will also ensure them that your future offers will be directly linked to their interest. A 2-step popup will make this process very smooth and organic, and it will not overwhelm your visitors with too much information at once, but rather they will be guided by your most important offers.
6. Experiment to find the right approach
Depending on what exactly you are selling, the chances are that people you are trying to reach will be coming from different parts of the world. They will most likely speak different languages, their shopping habits will differ from each other, and most importantly, they will probably be responsive to different things. But what you can understand by using popups, is what they are more likely to respond to overall. By learning to use the statistics for every popup you publish, you are more likely to find out how to interact with the people coming to your website. Consequently, you can even make changes to your website based on what you learn.
Best example to get the right results
You can focus on many different things when you experiment with your popups. A simple change in the tone of voice from friendly to more professional sometimes does the trick and makes your visitors more interested in your offers. A lot of it is about psychology, and getting to know the visual and content triggers that are more likely to work for those who are interested in your products. On the other hand, studying closer the people that already found your store will give you leverage in finding other potential clients that are similar to them.
If you are in a bit of a rush or simply don’t have the time to play the long game, you can always turn to A/B testing for faster results. But if you commit to a much deeper analysis, using the trial and testing route will give you much more insight into what your clients expect.
For example, you can publish an email collecting popup that will have one type of content one month, change it for the next, and then compare the response rate. You can include different types of promotions to see which works best, or try different types of visuals, like product images or illustrations. Testing the types of fields you use and analyzing the received data will also be of great help when you start exploring customer segmentation. It will help you decide in advance on the content for your future newsletters and promotions, that will still be highly personalized.
Understanding where, geographically, people are shopping from or what kind of device they use will help you plan future promotions, and capture emails from similar potential customers. Asking questions might also help you out in many ways. If you don’t want to collect data about which social media promotion or link got them to your homepage, simply ask: “How did you hear about us?”.
7. A Shopify newsletter popup can save your time
Having the right tools and workflow that work like clockwork is necessary to be productive in our day and age. Publishing newsletter popups might seem like a singular item on your to-do list, but you’d be surprised how much it ties into everything you do. Especially if you have a platform like Personizely at your disposal, that offers templates you can customize, it’s an important link that is going to make the right information flow. You already know that it’s extremely easy to connect your email lists to popups, and once it’s published, you will get emails flowing right where you need them. From there, you can set up your email campaigns and be sure that all of your promotional content gets to the right people.
Best example to save your time
We all know how precious time is, and there are many ways that we end up spending more of it on things like admin. With the right tools, however, you can make sure that there is never too much work where it doesn’t need to be. If you like an easy way to synch your email lists with popups, as well as schedule your promos and offers in advance, Personizely is going to be your golden ticket. Another thing we don’t really think about until we actually start doing it is the design. Any of us has probably seen thousands of popups in our lives, but when it comes to actually designing it there might be a bit of a pause. That’s why having great templates that will get you started is such a great thing to have, and it’s really surprising how much time it can save you.
In the end, it’s all about the decisions you make along the way. Your strategy will be effective only if you listen to your customers and try to find ways to make things personalized to their needs. Catching emails might seem easy, but to do it effectively will require some trial and error because every visitor is different, but that makes them special. If you want some help, go ahead and sign up for the free trial offered by Personizely. You’ll find it easier to get started when you have every tool and solution at your disposal, so go ahead and give it a try!