40 Email Pop up Examples To Convert More Leads (Email Pop-up Best Practices)

With the rate of innovation in digital marketing, some find it surprising to hear how email marketing remains one of the most effective ways to reach new customers and stay connected to current customers. Because of this, savvy marketers take advantage of any opportunity to collect email addresses. What has changed is the method of collecting those addresses. The use of popups has been proven to increase the conversion of website visitors to email subscribers. However, it is essential to have the right popups. Beautiful, well-designed, eye-catching popups convert visitors into leads without ruining your visitor's experience. Placed on the top or bottom of the page, small or taking the entire screen, small decisions like that also matter, and can determine the efficiency of your pop-up form. They come in a variety of styles and functionality. Still, they tend to fall into one of four categories based on what triggers the popup: landing, exit, scroll, and element click. Get the right cta, and you're on the right track. Check out some of the best and most beautiful examples from each category and then learn how you can create the same experience and impact by using Personizely. Soon enough you will be able to publish your most amazing email popup, and enjoy the results.

Email Popups With Landing Trigger

Timing is everything with popups. The best way to ensure you don't miss your chance is to have the popup launch as soon as the visitor gets to the landing page. Beautiful designs and worthwhile calls to action can encourage a visitor to sign up with an email right away. You can always show the pop-up later, but in some instances, giving your new visitors a chance to understand your brand better can pay off. Whether you offer a link to your best-selling products or the chance for a free shipping offer, you can catch the visitors' attention to build their interest. And don't worry about repeat visitors, with Personizely it is possible to control with high precision who sees your widgets, so you can avoid showing the same pop-up twice.

Piyama Email Pop-up – Fitting Popup Design

Women's sleepwear retailer, Piyama's popup, is as beautiful as the rest of their site and their products. The design is simple, as is the offer. By filling out just two fields, visitors can receive a special offer in the form of a discount coupon on their first purchase.


Moxie Email Greeting For New Subscribers

A simple email popup greets visitors on landing and perfectly matches Moxie's color scheme. This single-field popup also has language that matches the brand's casual style.


Gravitas Effective Email List Capture Pop up

Clothing retailer Gravitas showcases some of their classic looks in an engaging photo on their email-pop, which shows up immediately upon landing on the page. The headline and copy have wisely added a sense of urgency and convenience, offering 10% off automatically at checkout for just filling in one form field.


Pursue Fitness – Can’t Miss Mailing List Email Subscription

Pursue Fitness greets visitors with an opt-in that can't be called unobtrusive. It blocks the site and forces the user to do something. However, the offer is so simple and appealing, it is likely easier for most users to simply offer their emails and take the discount than to hit the "x" and dismiss the popup.


Wired – Bold Newsletter Popups Best Practices

Print and online tech magazine, Wired goes big and bold. Visitors can't miss nor avoid this email signup, which makes a case for itself with a single field and a promise of insider information.


CNC Botanics – Exclusive Email Pop-up Example

Visitors to the website for CNC Botanics are immediately offered a discount and access to exclusive offers. The popup is minimalistic, has only one input field, and perfectly matches the design and color of the website.


Diesel – Best Minimalist Email Popup Design

Clothing designer and retailer Diesel matches their brand's minimalistic, industrial design with a bare-bones black and white popup. Greeting visitors upon landing, it has an email field and then wisely adds radio buttons for gender to personalize the email experience.


Inc. – The Best Way To Attract Attention

Print and online business magazines, Inc. makes excellent use of its trademark black and white combined with a splash of color to draw the visitor's attention. The popup is hard to miss but doesn't get in the way of the experience of the site and grabs visitor attention through a fear of missing out approach.


Asana – Discreetness In the Form

When visiting Asana's blog, a popup greets visitors right away with an opportunity to subscribe. This particular email popup is relatively small and unobtrusive. It is easy to see without being annoying. It gets the job done without ruining the user experience.


MailerLite – The Best Offer Forward, For The Best Conversion Rate

MailerLite makes a big offer and makes it as soon as a visitor lands. You can't miss this popup as it blocks or greys out the rest of the page until the user responds. It might be considered by some as obtrusive, but it counters by offering something of value in exchange for a name and email. The choice of the second field for the visitor's name adds a few seconds to the process but allows for better personalization of the email. The "10 chapters in 10 days" offer means that anyone who does sign up will be hearing a lot from the company.


Email Popups with Exit Intent Trigger

Some marketers may be nervous about popups disrupting the visitor experience. If that is a concern, why not have the popup show when visitors are already leaving? If they are about to leave the site, you don't have much to lose and a lot to gain. This exit intent trigger email popup gives you one last chance to get the email of a visitor who might otherwise never return. This will provide you with the opportunity for a continued relationship and even the opportunity to get them to return and complete a purchase.

Drip – Exit Intent Popup Examples To Inspire

As visitors move their mouse toward the back button, this email popup offers a valuable resource in exchange for an email address. The popup is bright and attention-getting and makes signup easy with a single form field.


Bestazy – Regional Popup Email Capture

This email popup, triggered when the user moves to exit the page, is regionally personalized and offers a chance to win. By including the visitor's city, the popup has a better chance of getting their attention, and putting a gift card on the line makes this offer even more tempting. Notice the clever opt-out language. Who doesn't want to win a gift card?


A Better Lemonade Stand – Useful Content Subscription Popup

A Better Lemonade Stand offers an email popup that collects addresses to launch an automated weekly email flow. It is a beautiful and straightforward box that features the included resource popping right out of the top. The box's outer glow in appropriate colors makes this even more eye-catching.


Feedspot – Sign-in Options

Feedspot uses a straightforward design to offer multiple options for collecting emails. Instead of the typical email address field, Feedspot allows users to sign up using their Google or Facebook accounts. This email popup also uses personalization based on the last item the user was looking at before exiting.


Salesmate – Popups That Capture The Screen

One way to grab the visitor’s attention before the exit is to add another dimension to the opt-in popup. Salesmate, dims the entire browser window before displaying a popup with a high-contrast white background.


Gong – Cheerful Email Newsletter Popup

Gong uses an innovative, eye-catching design to make users look twice before hitting that back button. They follow it up with copy that offers to put you in the same league as some of their top clients if the visitor simply provides their email.


Alex and Nova – Design + Psychology

Alex and Nova use both great design and psychology in this email popup. The color scheme is right on brand, and the limited-time offer adds some urgency to the mix. The functional countdown timer is a great concept and adds some motion to the box.


Copper – Splash Of Color For Building An Email List

It is hard to miss Copper's email popup. Matching their branding and filling the screen with a slash of colour Copper makes an appeal to the visitor's email address in exchange for the latest information.


Klenty – High-Value Exchange

Klenty uses a simple yet effective popup to ask visitors for their emails before they leave. They offer a high-value resource in the form of an eBook full of templates. This is perfect for people who have shown an interest in what this company has to offer. The "Download Now" button moves the focus to get the resource rather than signing up for anything.


Instapage – Growing Your Email List With Simple Capture Popups

There is nothing too fancy about this popup from Instapage, proving that sometimes simple is best. When the visitors appear to be leaving, they get a chance to connect through a subscription to the blog with one quick form field.


Email Popups with Scroll Trigger

The scroll trigger email popup is a minor variation on the landing trigger that only appears when a user has scrolled to a pre-determined depth on the website. The theory behind this trigger is that, instead of making the ask immediately, waiting until the user is showing a deeper level of interest. By the time they have shown enough interest to reach a certain point on the page, it is time to ask for their email. It increases the likeliness that the new email subscribers are interested, and will appreciate your newsletters and the information that you offer to them.

GetResponse – Best Timing

GetResponse waits until visitors get quite a way down the page before launching an email popup that looks more like a chatbox. The box doesn't interfere at all with what the user is viewing. It offers an invitation for more information, in exchange for just a name and email address.


Aircall – Trigger And Copy

An attractive scroll-triggered popup with a unique call to action verbiage, air call invites visitors not just to sign up but to "Claim your competitive edge." This pop-up reminds us that with popups, the copy can be the most crucial part, which can nudge them to subscribe before they close the popup.


Segment – A Clear Message

This is another example of an email popup that looks like a chatbox. It starts with the question, "Enjoying this article?" That is a safe question to ask with a scroll trigger since the user has already scrolled through a portion of the article. Like some other examples, this pop-up is also very clear about what the visitor is signing up for by clearly stating that the emails will come once per month.


Helpscout – Don’t Miss A Thing

Who wants to miss out when 241,000 other users have already signed up? This subtle, non-intrusive popup plays on our fear of missing out. It blocks just enough of the article but makes sure the reader notices all the right information, so you are convinced to enter your email address pretty fast.


Pipedrive – Scroll Trigger Subscription Popup

With a scroll trigger popup, it is important to find the right moment in the user’s trip down the page. Pipedrive.com doesn’t wait long. As soon as the visitor scrolls down far enough to see the body of the article, they are greeted with an opportunity to become part of the larger community. This will make it easier to grow your list, and fill it with contacts that will care about your content.


Nutshell – Full-page Popup Email Form

Sometimes bigger is better. Nutshell attempts to catch visitors before they exit with a dimmed browser window and a huge email popup that takes up most of the window. Instead of packing that area with a lot of text, the invitation is minimal and simple.


Vainu – Two-step Popup

Vainu uses a unique two-part email popup to collect addresses. The first click is simply a "download the eBook" button. The address collection does not even happen until after the button is clicked. The second part of the popup explains the free resource even further and then asks for the address.


Polymail – Simple Solutions

Sometimes simple is best. This scroll-triggered email popup from Polymail makes a no-nonsense ask using a small, clean box that doesn't interfere with the user experience.


Leadfeeder – Design is Key

Great design can be the key to success with popups. This example from leadfeeder uses a beautiful design to invite users to sign up for a free eBook. Another interesting point to notice is that the popup itself does not ask for an email address but instead takes the visitor to another webpage that requests more information.


Demio – Bold Email Popup Examples

Demio has a rather bold popup that shows up as users scroll down the page. It is impossible to miss and gets in the way of the article. However, it offers a valuable resource and, at first, doesn't appear to require anything from the visitor. After a click, the request for an email is added to the box.


Element Click Trigger

The most focused email popup that is also the least obtrusive to visitors is the element click trigger popup. This version does not appear unless a user clicks on a specific button or link on the webpage. This is often a "Subscribe" or "Join the Mailing List" button. However, as seen in the example below, it can be any link. This link launches a popup when visitors show an interest in learning more about email marketing automation by clicking on the hyperlink in the article.


Hubspot – Use Email Collection Boxes

Hubspot turns a single button into a two-part email collection box. First, staying clear with the Hubspot brand colors, the user is given the option of subscribing via email or Slack. It then moves to another page that asks for emails and more information about the subscriber's interest.


ConvertKit – Straightforward Popup Triggers

This email popup appears after a click on the subscribe button and maintains a quick and easy signup process using just a first name and email. Even though the user has already expressed an interest, there is no need to make things too complicated.


Weglot – The Right Colours

Weglot sticks with its blue color scheme for this great-looking email popup. Notice that the copy still makes a pitch for signing up even after the user has clicked on "Get the newsletter."


Atlassian – The Presentation Matters

When it comes to popups, design is one of the most important factors. This example from atlassian.com is beautiful in the selection of colors and fonts and also in the smooth, subtle dimming of the window and fade-in of the box.


Dotdigital – Smooth Transitions

In this unique example, Dotdigital starts with a floating round “Subscribe” dot. When clicked, it fades out as an attractive popup fades in. The design, in brand color and style, features rounded corners giving it a softer feel.


Keap – The Benefits

Keap certainly doesn't want to miss a chance to capture an email. Once visitors have already clicked on the "Subscribe" button, they have a decent amount of copy to encourage the user to follow through. They share what you will get from their weekly newsletter, list four reasons to subscribe, include some humor, and offer a plain English privacy statement.


Databox – The Right Tone Of Popup Marketing

Databox's subscribe button leads to a popup that makes excellent use of natural language. The question, "Can we send you our next blog post?" is followed by "Where should we send newly published content and reports to?" instead of a plain email address field. Subtle language changes can make all the difference.


Medical News Today – Matching Colors

A click on the "Newsletter" button on Medical News Today pops up a simple, understated box. Notice, however, the black text with the subtle border in the website's secondary color.


Healthline – Personal Tone

This email popup, again triggered by a "Subscribe" button, offers two extra checkboxes for personalization. Also, notice the button text showing "I'm in" instead of the typical "Subscribe" or "Signup” text.


These are just some examples of the nearly endless options for popups on your website. Don't let the possibilities overwhelm you, but better consider them possibilities. Personizely makes it easy to get started with the most user-friendly popup builder, so you can experiment, and use real data to fine-tune your strategy. Your website has the potential to make your conversion the best it can be, and the number of sales that you and your product deserve.

It's easy to create popups, but it takes much more to make those popups convert for you to full scale. And what makes the popup effective depends on your understanding of your visitors. It's easy enough when you actually think about what you personally do when you visit a new website, what usually convinces you to share your first name and email address? But you don't have to only rely on yourself. With Personizely, you get all the stats and templates to publish your best email popups. More than that, Personizely also integrates with the marketing tools you already use to make your workflow seamless. The bottom line is, you get all the tools and practices that will help you increase your conversion and turn more visitors into customers. Get started today and create your eye-catching and high convertible email popups in a few clicks using Personizely.