Kameleoon Pricing: Which Plan is Right for You?

You're here because you want to know one thing.

You want to know how much Kameleoon actually costs. And more importantly, is it worth paying for?

Here's the good news. Unlike many competitors, Kameleoon is pretty upfront about its pricing. The Starter plan starts at $495 per month. They also offer a free trial, so you can use the thing before paying a dime.

But price is only part of the equation, right? You also want to know whether it will work for your team and whether you'll actually get value from it.

That's what we're covering here. The different plans, what you're actually paying for, and whether Kameleoon makes sense for your situation.

Kameleoon pricing at a glance: How much does it cost?

Kameleoon pricing starts at $495 per month for the Starter plan and includes a free 30-day trial. Pricing scales based on traffic and usage, with custom enterprise plans for larger teams. Here's the quick breakdown:

Key pricing facts:

• Pricing model: Based on Monthly Tracked Users (MTUs) for Starter; Monthly Unique Visitors (MUVs) for Enterprise

• Free trial: 30 days, no credit card required, no script installation needed

• Starter plan: $495/month with 50,000 MTUs and up to 200 credits

• Enterprise plan: Custom quote required; includes unlimited experiments, feature flags, and dedicated support

• Discounts available: Bundle Web Experimentation + Feature Management, or commit to longer contracts

What's a credit? Kameleoon uses a credit system for its Prompt-Based Experimentation (PBX) feature. Each prompt consumes one credit, and most users build an experiment using about 3 credits.

Kameleoon pricing plans breakdown

Kameleoon offers three tiers designed to accommodate everyone from teams just getting started with experimentation to enterprise powerhouses running hundreds of tests.

Free starter trial

Want to test the waters before spending a dime? Kameleoon offers a free trial that lets you explore its Prompt-Based Experimentation (PBX) feature.

What you get:

• 10 credits

• 5,000 Monthly Tracked Users (MTUs)

• 1 project

• 30 days of access

• No script installation needed to start

The catch: Your tests and data are NOT saved after the trial ends. So if you like what you see, be ready to upgrade before your 30 days run out.

Starter plan

The Starter plan is designed for growing teams ready to scale their experimentation without enterprise-level complexity.

Pricing: Starting from $495 per month

What you get:

• 30, 100, or 200 credits per month (depending on tier)

• 50,000 Monthly Tracked Users

• 1 project

• Full access to Prompt-Based Experimentation (PBX)

• Sequential testing

• 40+ segmentation criteria

• Mutually Exclusive Groups and Holdouts

• Multiple Testing Correction

• SRM (Sample Ratio Mismatch) detection

• Unlimited metrics and audiences

• AI Assist, Slack integration, and documentation

• 1-day business response SLA for support

What you don't get: Feature Management, Mobile App Testing, dedicated code editor, Widget Studio, CUPED, Multi-Armed Bandits, and advanced security features like SSO.

Credit system: On average, users build an experiment using about 3 credits. So a team with 30 credits per month can typically run 3-6 experiments. Credits reset monthly and don't roll over.

The Starter plan is a best fit for smaller teams ready to scale but not yet requiring the full feature experimentation and multivariate testing capabilities of the Enterprise tier. Your marketing team can run tests and benefit from the platform's core features without needing extensive coding skills.

Enterprise plan

This is where Kameleoon really flexes its muscles. The Enterprise plan is custom-built based on your specific needs and traffic volume.

Pricing: Custom (contact sales)

Everything in the starter, plus:

• Unlimited credits, projects, and experiments

• Unlimited monthly unique users (MUVs) — the enterprise pricing model tracks visitors differently than the Starter plan's MTU system

• Feature Management & Rollout capabilities

• Feature Experimentation (server-side testing)

• Mobile App Testing

• Dedicated JavaScript/CSS Code Editor

• Widget Studio access

• Multi-Armed Bandit and Contextual Bandit testing

• CUPED for faster statistical significance

• Unlimited teams

• Advanced security (SSO, MFA, IP whitelist, HIPAA/BAA)

• Dedicated Customer Success Manager and Technical Account Manager

• Professional services and training

• Data warehouse integrations (Snowflake, BigQuery, Redshift, Databricks)

• AI Predictive Targeting

• Custom data residency (EU, US, or custom)

• On-premise setup options

• Early access to beta features

Enterprise customers can request custom integrations and explore advanced capabilities tailored to their organization's specific workflows. This makes the platform accessible to teams of any size within the organization.

Best for: Mid-market to enterprise companies running mature experimentation programs, especially those in regulated industries that need robust compliance features.

What are the product features of Kameleoon?

Here's an overview of Kameleoon's key features and advanced capabilities that help non-technical teams and developers alike run experiments and analyze them effectively:

• Web experimentation: A/B testing, multivariate testing, split URL tests. Your site won't slow down. If you're not technical, the user-friendly interface lets you create actionable experiments without touching code. Developers get a dedicated code editor when they need more control. There's also this Prompt-Based Experimentation feature, where you just describe what you want, and it builds the test for you. Pretty handy for non-technical users who don't have coding skills but still want to run experiments.

• Feature management and flags: This is where things get interesting for product teams. You decide who sees what features and when. Want to test something with just 5% of users first? Done. Something breaks in production? Kill the feature instantly without deploying new code. These management capabilities enable teams to coordinate feature releases across their organizations. The right users see the right features at the right time. Simple as that.

• AI-powered personalization: Kameleoon watches customer behavior and predicts what visitors will likely do next. Will they buy? Bounce? Add to cart? The system adjusts experiences in real time based on these predictions. You can target using 45+ criteria, such as behavior, demographics, or purchase intent, to deliver tailored experiences. It's how you improve user experiences across your site without manually segmenting everyone.

• Analytics and reporting: Real-time data. Multiple statistical engines (Bayesian, Frequentist, Sequential, CUPED). The platform catches issues like Sample Ratio Mismatch before you make decisions on bad data. Comprehensive reporting gives teams real-time insights so you can actually optimize performance across all your running tests.

• Mobile app testing: Same capabilities, just on iOS and Android. Native SDKs. Same platform, same data, same reporting. Nothing changes except the device.

• Integrations: Two-way sync with Snowflake and BigQuery. Native connections to third-party tools like Google Analytics, Adobe Analytics, Mixpanel, and Segment. If you're already using these, Kameleoon plays nice with them.

What do users say about Kameleoon?

Pros #1: User-friendly interface

Kameleoon's intuitive design and tools, such as the graphic editor and widget templates, enable quick setup of experiments and personalizations, making it accessible even for users with limited technical skills and allowing teams to launch multiple tests efficiently.

“It is easy to use it, when you have to merge different tools (analytics, heatmaps, mailer, etc.) to launch an A/B test. I'm saving a lot of time during creations, allowing me to launch 5 to 6 different kinds of tests a week.” — Belambra UX/UI Project Manager Hospitality

Also, one user added:

“Kameleoon is easy to use, to run tests and report on results across our business.” — CRO Analyst Alternative Airlines

Pros #2: Exceptional customer support

Reviewers frequently commend the responsive and proactive support teams, including dedicated account managers and consultants who assist with onboarding, roadmap planning, and troubleshooting, fostering trust and maximizing tool utilization.

“Kameleoon has a wonderful support team. Anytime I have run into issues they have been there to quickly help fix them.” — Contributor in Marketing Insurance Company

Pros #3: Comprehensive reporting and analytics

Users value the detailed dashboards and statistics that provide actionable insights, enabling confident data analysis and sharing, and that integrate with other tools for a holistic view of experiment performance.

“The dashboard is also one of the main features of Kameleoon. In a few minutes, I can correctly analyze my datas, and share it with my colleagues with confidence.” — Belambra UX/UI Project Manager Hospitality

Pros #4: Strong data security and compliance

Particularly in regulated sectors, Kameleoon's EU-based hosting ensures data sovereignty and privacy, allowing users to maintain control without sharing information with third parties, which builds reliability for enterprise use.

“Datensicherheit: Hosting im EU-Raum. Daten bleiben in eigener Hoheit” (translated: "Data security: Hosting in the EU area. Data remains in your own control"). — Aurel B. Digital Marketing Manager, Automotive

Cons #1: Learning curve for graphic editor

While generally user-friendly, the graphic editor can require time to master, with some users noting occasional glitches or difficulties tracking changes, especially for custom widgets.

“The current graphic editor personally took me a bit of time to learn versus the previous editor.” —Contributor in Marketing Insurance Company

Cons #2: Technical limitations on complex sites

Challenges arise with single-page applications (SPAs) or dynamic CSS, which can cause flickering or targeting issues, often necessitating developer involvement for non-standard implementations.

“Difficult to support SPA's and Dynamic CSS classes which can cause flickering (page targeting) and not being able to target the elements (to change) on the website.” — Experimentation Manager Coop Norge SA, Consumer Goods

One user also noted:

“As our website isn't based on any standard software… it is not so easy for us to implement tests on our website ourselves. But we can always count on the development team.” — Evaa B. E-Commerce Manager, Retail

Cons #3: Pricing considerations

Some find the cost higher than alternatives, especially for combining features or high-traffic sites, which may not suit startups or require long-term financial evaluation.

“It is priced a little above average in comparison with other similar products and hence small startups may not find this as a better option.” — Anonymous Reviewer Gartner Peer Insights

Who is Kameleoon best for?

Let's be real about who should actually consider Kameleoon.

It works best for product, growth, and marketing teams that run experiments regularly. We're talking about teams that need control over feature releases and want advanced targeting options. Mid-market and enterprise organizations with steady traffic tend to get the most out of it, especially if you have someone dedicated to owning your experimentation program.

If you're in a regulated industry like healthcare, finance, or insurance, Kameleoon checks the compliance boxes. HIPAA, GDPR, CCPA. All covered.

And if you're tired of juggling separate tools for A/B testing, feature flags, and personalization? Having everything in one unified platform is genuinely nice.

Now, who shouldn't buy it?

• Early-stage startups.

• Smaller teams watching every dollar.

• Organizations that are just dipping their toes into experimentation for the first time.

You'd probably benefit more from lighter tools until you're ready to scale and can actually take advantage of Kameleoon's advanced capabilities.

If Kameleoon isn't the right fit, what's the best alternative?

Look, not everyone needs what Kameleoon offers. And that's fine.

If you're more focused on quick conversion wins and less interested in building out serious experimentation infrastructure, lighter tools will probably give you better ROI with way less setup headache.

Personizely is worth a look. It covers core A/B testing and website personalization at a lower price point. Works great for e-commerce, SaaS teams and businesses of all sizes who want to run tests, analyze experiments, and deliver tailored experiences without spending weeks on implementation.

No deep coding skills required either. Your marketing team can create tests quickly using tools built for non-technical users.

Want more options? Check out our guide to the best conversion rate optimization tools in 2026.

Final thoughts: Is Kameleoon worth the price?

Here's the honest answer. Kameleoon pricing makes sense if experimentation is central to how you grow. The platform goes deep. It's reliable. The compliance features are legit. But for teams running mature programs at scale, the investment pays off.

At $495/month to start, no, it's not the cheapest thing out there. But if your organization needs feature management capabilities, mobile app testing, solid analytics, comprehensive reporting, and enterprise-grade security? Kameleoon offers real value. It helps teams make data-driven decisions while giving both developers and non-technical teams the flexibility they need.

Next steps:

Here's what I'd suggest you do from here:

• Grab the free trial and explore the platform yourself

• Figure out your traffic numbers so you know which tier makes sense

• Request a demo if you're leaning toward Enterprise or want to see the full capabilities in action

• Compare with stronger Kameleon alternatives if budget is a concern

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