Are you looking for an opt in email example? We have assembled some of the best ways an opt-in email can make it easier for you to build that email list. In this post, we will look at some great examples of how to use this powerful tool to get people to share their contact information so you can start building relationships with potential customers. Even better, we will show you how you can use Personizely to place an invitation the right way, in front of the right person, at the right moment. Check out some of these examples and start watching your email list grow.

What is Opt In Email Marketing?

Opt in email marketing is a subset of traditional email marketing and represents how we get customers to join our email lists. If you are reading this, we probably don't need to tell you that email continues to be one of the most powerful ways to find, nurture, and convert leads. In 2020 the total number of email users around the world was around 4 billion. That number is expected to grow to 4.6 billion by 2025.

Most marketing professionals abandoned using unsolicited messages since they are often ineffective, unethical, and even illegal in some places. The Opt in email is different from other approaches to email marketing in that it intentionally seeks permission from your prospect or customer, as it is sent after a consumer willingly offers their email address. The main trick is getting them to do that. While not the only place to solicit these addresses, your website may be the most powerful tool you have to get that list growing.

An Opt In Email Example Offering Exclusivity

Exclusivity can be a powerful motivator, and in our first opt in email example, the offer is certainly tempting. Subscribers receive several benefits, such as their news and the opportunity to stay in the loop about all the innovations they are bringing to the portable air conditioning game.

Their list of perks also includes exclusive discounts and a welcome gift for a limited time - a great bonus, backed up by a visual representation of their product. It's always important to keep in mind the importance of visuals aids, as well as timing, both of which can radically improve the effectiveness of opt in email widgets. And it has always been our goal to provide only the best tools that will make it much easier to set up a perfectly timed offer and score another email for your list.

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Opt in Examples: Letting You in on a Secret

Want to know a secret? Who doesn't? That is the approach with this pop-up opt in example from Rainbow Jeans. Notice the simplicity, the discount offer, and the invitation to get some insider information. You can make the most out of pop ups by customizing them by location, device, buying history, or the link that got the visitor to your page, and Personizely can help out with all of the above.

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Opt In Marketing - Adding a Little Mystery

We tend to want to give our potential customers all the information. Sometimes we try to cram too much of it into our opt in sign-ups. That is not the case here. The idea behind it is that there are many things that you might miss if you don’t sign up, and you will only find out what they are if you do. More likely than not, we all get a little curious when offers like these pop up on our screens, and not knowing might be exactly the right tactic.

You might think that only a designer can create a great-looking email form, but that's not necessarily true. Anyone can use Personizely to create beautiful widgets, and with several templates to get you started - you can easily customize your pop up to fit the look and feel of your website, as easy as drag-and-drop.

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Opt In Email Example - The Fixed Position Bar

It’s a good thing to mention that opt in emails don’t necessarily have to pop up in the middle of the screen. It’s what we are used to and what we see most of the time, but with Personizely, you have complete control of where you want to display your widgets.

Mounser.com found an elegant and minimalist way to display their offer that fits with their brand image. What’s also great about it, it’s always available to visitors. So, whenever they want to profit from complimentary shipping and a 10% discount, they know where to find it.

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Opt In Examples - Subtle Sidebar

Search Engine Journal gives us another example of an opt in form that isn't a pop-up. Interestingly, this invitation doesn't even appear on the home page. Instead, it is located on the sidebar of a blog page. Getting people to respond to an invitation means getting the right message in front of the right person at the right time. This opt in example also gives some control to the subscriber, letting them choose their areas of interest. If you offer multiple newsletter options remember to give you potential customers the power to choose.

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Opt In Email Example - Exit Intent

Atelier de la Soie knows that once visitors leave their website, there is very little chance of them coming back. So, just before the visitor decides to leave, they throw in an offer that adds a bit of urgency to the entire process. It's called an "exit intent" pop up, triggered by specific behavior that indicates they are about to leave the website. The pop up matches the look and feel of the brand, and the countdown makes them feel like they really do not want to miss what you are offering. And the best thing is, you don't need to be a programming whiz to enable your website to deliver such a message.

It's always great to try different trigger tactics, and exit-intent is one of the many that can work for the different types of visitors coming to your website. Our settings also allow you to schedule the pop ups on specific dates or days of the week, so you don't have to worry that you will forget to turn off a holiday offer once it is over.

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Opt in Marketing Example - A Chance to Win

So far, most of the examples have either just made a standard ask for a sign-up or offered a discount in exchange for an email address. However, some eCommerce sites raise the stakes a little. This example offers a chance to win a substantial gift card to all new subscribers, and there is a winner every single month.

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Opt In Email Example - First Things First

There are many options about when and where to display an opt in email form. This example gets it out of the way from the start. This pop up is programmed to show up as soon as the site loads. It is easy enough to click the “x” to close it and go back to browsing, but it’s just as easy to get a 5 € reduction on your first order by entering your email and hitting send.

Opt in email example

Opt In Example - Beauty in Design

There is no way to overstate the importance of design in an opt in email invitation. Below you can see a beautiful example of featuring visual content showcasing some of the company's products in the pop-up. One thing you will notice with pop-ups like this is that they don't show up for everyone.

Using targeting is a great way to make sure that your promotions reach a specific type of customer. There are many factors and triggers you can choose from at Personizely, and you can even set up several of them for the same pop up. It's a great way to create a different experience for each visitor that will up your chances of getting a new email subscriber.

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Opt In Email Invite - Banner Copy

Many of the opt in examples use pop-up widgets to deliver the invitation at just the right time. Choosing that time, however, is up to you. Whether it's a first or second visit, you might decide to show different opt it invites or offers to keep your visitors interested. Personzely provides all the possible options and tools to display your pop-ups creatively and effectively.

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Opt In Example – Black and White

Sometimes the right invitation is about bright, vibrant colors and catchy copy. Other times, it is all about simplicity. That is definitely the case when simplicity matches your brand. This email opt in form example is about as basic as it gets in all black and white. However, it still has everything it needs, including an explanation of the benefit and a description of what the email list is about.

Popin widget example

Get Started Building Your List Today with Personizely

You will be amazed just how quickly you can begin to build a valuable email list that you can use to supercharge your eCommerce sales. When you have your list, you will be able to spring into action with the strategy that will help you nurture your visitors, get them back to your shop, and make them loyal customers.
Personizely can help you get to that point and beyond, as you will be able to evaluate the progress of your campaign by viewing historical activity, conversion, and page-level tracking. It's easy to sign-up and start creating beautiful designs that will accentuate the content you already have, with integrated images, forms, text, and other elements. The first two weeks are on us, with no obligations on your part, so why not get started today?