Custom experiments, judged by revenue
Write your own JavaScript and CSS variations, or run full-stack experiments behind feature flags. Personizely handles the split, targeting, and analytics, so you know the exact impact of every change.


Beyond the visual editor, without limits
Inject your own JavaScript and CSS per variation. Change behavior, layout, or logic past what any visual editor offers, with no-flicker rendering and full access to the page.

Test server-side features behind flags
Wrap backend features and app logic in feature flags and split traffic between them. Test the changes visitors can't see in the page source, and measure them with the same revenue analytics as any storefront test.

Decide exactly who enters the experiment
Target by cart value, order history, UTM parameters, weather, custom fields, and 20+ conditions in total. Run each experiment on precisely the audience it was built for.

Revenue data, not vanity metrics
Every experiment reports conversion rate, revenue per visitor, AOV, and goal hits, tied to Shopify order data with statistical significance built in. Break results down by goal: purchase, add to cart, checkout start.
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