Dynamic Yield Pricing Explained: How Much Does It Cost

Dynamic Yield pricing creates confusion for many teams. You don’t know how much you’ll pay, what drives the cost, or whether the platform fits your business, especially because there’s no public pricing page that gives a clear overview for new users.

If you’re looking for direct answers, you’re in the right place. This guide breaks down Dynamic Yield pricing, the factors that influence your total cost, and the features that shape the value you get from the software.

Likewise, if you're exploring alternatives, Personizely offers strong personalization tools at a lower price point. It supports web and apps, helps you run tests, and tracks conversions generated by your onsite campaigns, including traffic driven by your advertising channels. Sign up for a free 14-day trial to see how it aligns with your marketing goals and revenue targets.

Anyways, back to the topic!

What is Dynamic Yield?

Dynamic Yield is a personalization and testing platform that was acquired by Mastercard. It helps businesses deliver tailored experiences across the web using segmentation, A/B testing, product recommendations, and real-time analytics. Basically, Dynamic Yield solves everyday e-commerce problems by letting you personalize at scale, test ideas, and optimize revenue using data.

What are the different product modules that Dynamic Yield offers?

Dynamic Yield offers a range of products and features, with apps built to solve real problems. Each module focuses on a specific task, but they work together to help you get your desired outcomes.

These are the core capabilities highlighted from the platform:

• Segmentation

• Targeting

• Recommendations

• Journey orchestrations

• Optimization

• Search

Segmentation

This allows you to build audiences based on behavior, purchase history, attributes, or interest signals. This helps you manage users, understand intent, and send relevant experiences.

Targeting

Deliver tailored offers or messaging to each audience. This aligns content with user actions, improving your conversion rate.

Recommendations

Allows you to show products and content that visitors are most likely to consider. The recommendation engine predicts interest patterns and improves catalog navigation. You can also trigger personalized notifications based on browsing patterns or product interest, helping users return to items they viewed earlier.

Journey Orchestration

Journey orchestration lets you deliver timely notifications that push users toward the next step, whether it’s returning to their cart or revisiting a product category. This helps nurture customers, increase order value, and support repeat visits.

Optimization

You run tests on layouts, messaging, and on-site elements. The goal is to validate decisions with measurable improvements from real customers.

Search

You improve on-site search so users find what they want fast. This reduces bounce rates, improves discovery, and increases product views. It also reduces the chances that visitors miss relevant items buried deep in large catalogs.

How much does Dynamic Yield cost?

Dynamic Yield uses custom quotes, so there is no public pricing table on its site. Still, industry reviews and surveys indicate consistent pricing patterns across most businesses.

Most sources position Dynamic Yield at the enterprise end of the software market, which highlights its agility in addressing complex needs.

• The starting price is around $35,000 per year. Independent comparisons report that Dynamic Yield often starts near this range for core personalization features, with higher pricing for larger deployments. This aligns with user reviews on G2 and other third-party platforms.

• Expensive for small or mid-market companies. Reviewers also note that the platform can feel costly for small stores, especially when running multiple tests, advanced messaging, or large marketing campaigns. One reviewer even called the pricing “expensive for a small business.” External comparisons also note that Dynamic Yield can exceed typical SMB budgets, especially for organizations that need full omnichannel personalization, mobile experiences, and deep analytics.

• Competitive compared to legacy enterprise vendors. Some enterprise users note that Dynamic Yield is cheaper than older testing and optimization suites while still offering dozens of useful features. These numbers align with what enterprise marketers expect from a decision-heavy personalization vendor.

• No setup fee. TrustRadius confirms that Dynamic Yield charges no setup fee, which helps you offset and afford onboarding costs for new clients.

Note: The figures mentioned here are third-party benchmark estimates of Dynamic Yield plans and are not officially published or confirmed by Dynamic Yield. These estimates should be treated as directional—not definitive—until discussed directly with the sales team.

What drives Dynamic Yield pricing

Dynamic Yield pricing depends on how your business leverages the platform and the depth of personalization you want across your web and mobile experiences. To give you an idea, here are the main factors that influence the final cost.

• Traffic volume and tested users

• Modules selected

• Implementation scope

• Need for dev or technical support

• Account management level

Traffic volume and tested users

Your pricing shifts based on the number of users you serve and the number of A/B tests or B tests you run. High-traffic sites with ongoing experiments require more resources, which leads to higher contract values.

Modules selected

As we've mentioned earlier, Dynamic Yield offers a range of features and modules. Each module adds value and services, but it also increases your total price. Selecting more modules results in a higher quote.

Implementation scope

If your project has a large product catalog, multi-region storefronts, omnichannel personalization programs, or advanced data flows, it's a complex setup that requires more onboarding time. This influences the total investment, potential saving, and the level of ongoing support needed.

Need for dev or technical support

Companies that depend on heavy customization pay more for additional resources and services. If your team requires help building custom experiences, using a WYSIWYG editor for unique layouts, or integrating third-party tools like Google Analytics, you should expect these factors to increase costs.

Account management level

Some organizations want a dedicated success manager, strategy reviews, and hands-on guidance. Others only need standard support. The level of account involvement you choose affects the overall pricing; you can discuss this further with the sales team.

Enterprise vs mid-market differences

Enterprise brands typically pay more because they run higher traffic, broader campaigns, and more frequent tests. Mid-market teams see lower pricing, but it still falls into the premium category due to the platform’s scope and its impact on sales, conversion, and long-term profit.

Is Dynamic Yield Worth It?

Yes, Dynamic Yield is worth it for businesses that run high traffic, manage multiple brands, and rely on deep personalization to drive revenue. Teams that need advanced segmentation, strong A/B testing, and real-time analytics see measurable gains in conversion rates and long-term customer engagement.

On top of that, some enterprise users report solid outcomes, especially when using recommendations, journey orchestration, and continuous testing. A G2 reviewer highlights value at scale, strong support, and dependable performance across web and mobile.

On the flip side, many mid-market teams mention that the pricing is high and not ideal for smaller companies. If you're budget-focused or want simple tests without complex modules, Dynamic Yield might feel like more than the money you need to afford.

How to get an accurate Dynamic Yield pricing Breakdown

There's no other way to get an accurate pricing breakdown. What you should do is talk to their sales team and discuss it with them. However, your most accurate pricing estimate comes from your pricing strategies and preparing the right details beforehand. Have this information ready:

• Monthly traffic and expected tested users

• Number of sites, regions, or storefronts

• Required features (personalization, recommendations, testing, search)

• Third-party integrations, such as Google Analytics or email platforms

• Need for professional services and technical help

• Size of your internal team and level of account support required

This reduces back-and-forth and gives you a clear quote that reflects your actual use case and desired level of optimization.

Viable alternative to Dynamic Yield

There are several alternatives to Dynamic Yield with lighter setups, lower pricing, or simpler workflows for teams and leaders that don’t need enterprise-level personalization.

Personizely is frequently cited as a strong alternative, often highlighted for the following reasons:

• Core feature parity: It provides core benefits such as A/B Testing and website personalization, similar to Dynamic Yield, but is generally positioned at a more accessible price point.

• Pricing Transparency: Unlike many enterprise platforms that require a sales call, Personizely offers a publicly available pricing page, which simplifies the decision process for many teams.

• Accessibility: It's not limited to small teams; it works well for teams and businesses of all sizes, including those who may find Dynamic Yield's enterprise focus and pricing to be excessive.

For a deeper breakdown of how Personizely stacks up against Dynamic Yield, you can check our comparison here: Personizely vs. Dynamic Yield. It walks you through the core differences, so you know exactly which option fits your team.

Maximize your revenue with an effective pricing strategy

Dynamic Yield delivers value for companies ready to invest in full-scale personalization, structured testing, and conversion-based analytics. If you need enterprise-grade capabilities and strong account support, it’s a reliable choice.

If you want a lighter, more affordable alternative with fast setup and strong personalization features, try Personizely. We offer a 14-day free trial with no credit card required, so you can test everything without pressure or commitment.

Dynamic Yield Pricing