AB Tasty Pricing: Full Breakdown on How Much It Costs

If you find this article, chances are you’re trying to figure out two things: How much AB Tasty costs. And whether the price makes sense for your business.

While most shared estimates place the annual cost at around $60,000, they only give us an overview; we really don’t know the exact figures or how accurate they are.

This guide walks you through AB Tasty pricing and the main factors that influence it. By the end, you’ll get an idea of whether it fits your budget and expectations.

You’ll also gain valuable insights into how Personizely can be a good alternative if AB Tasty doesn’t meet your customers' needs.

What is AB Tasty?

AB Tasty is a digital experience optimization platform that serves across the world to helps businesses test and improve how users interact with their websites and apps. It runs controlled experiments to determine which page version drives stronger actions, such as clicks, signups, or purchases. It applies to real situations your team handles every day. For example:

• Testing headlines to improve engagement

• Comparing product page layouts to increase add to cart actions

• Moving calls to action to boost signups

• Adjusting onboarding flows to lift feature adoption

What are the product modules that AB Tasty offers?

AB Tasty has several products that aim to help teams and brands run experiments, roll out features, and personalize user experiences within a single workflow. Here’s a breakdown of the core modules it offers:

• Web experimentation

• Feature experimentation

• Rollouts

• Content personalization

• Recommendations

• Merchandising

• One platform

Web experimentation

Enables you to run A/B tests, multivariate tests, and split tests across your websites and mobile apps to optimize your conversion rates and user experiences.

Feature experimentation

Focuses on testing new features or changes to your application across different channels and devices. You choose their agnostic API or SDK for implementation based on your technical requirements, especially when your team includes developers who support the setup.

Rollouts

Let's you use feature flags to progressively roll out features, which enables you to deploy code continuously while managing when and how features become available to your users.

Content personalization

AB Tasty is also a personalization platform that allows you to create targeted, personalized experiences for different user segments based on behavior, demographics, and other attributes without requiring developer resources on your team, thanks to effective feature management.

Recommendations

Deploys AI-powered product recommendations across your digital touchpoints to increase your average order value and guide your customers toward relevant products.

Merchandising

Provides you with AI-driven tools for dynamically sorting and optimizing your product catalogs while giving your merchandisers manual control to prioritize strategic items and manage category-specific approaches.

One platform

Integrates all experimentation, rollout, personalization, and recommendation capabilities into a unified workspace where your marketing, product, and engineering teams can collaborate on optimization initiatives.

For companies looking to experiment, personalize at scale, and optimize digital experiences across channels, AB Tasty positions itself as an accessible solution that balances advanced capabilities with ease of use.

Why AB Tasty doesn’t share pricing publicly

AB Tasty uses a custom pricing model, which is why you don’t see fixed pricing plans on its site. But what's the deal with the secrecy surrounding their services? It boils down to a few key reasons:

• Different businesses need different modules: Customers choose their mix of testing, personalization, recommendations, and rollouts. Each setup affects the final price.

• Sales calls help tailor packages: Speaking with prospects allows the team to size the account, understand goals, and propose a plan that fits traffic levels and technical needs.

• The platform targets mid-market and enterprise teams: These businesses often need larger setups, and the consultation process helps filter for buyers prepared for that investment.

• Costs vary with traffic and complexity: Site volume, number of tests, and integration needs all shape the quote, so a public price would be unreliable.

What are the key factors that impact AB Tasty’s cost

AB Tasty openly acknowledges some of the factors that influence cost in their conversations. With prospective clients, and based on what we know about enterprise optimization platforms, we can pinpoint the key drivers likely to push your annual cost higher. Here's the following:

• Website traffic volume

• Number of experiments or campaigns

• Features and modules chosen

• Team size and business requirements

• Implementation complexity and integrations

• Level of customer support and onboarding

Website traffic volume

AB Tasty scales pricing with data demands — and for good reason. Handling experiments and personalization campaigns for larger audiences requires additional resources and infrastructure. So if you're processing millions of monthly visitors and have specific needs, expect that to reflect in your quote.

Number of experiments or campaigns

AB Tasty doesn't offer unlimited experiments out of the box, so the more tests you run simultaneously — or the more personalization campaigns you deploy — the more you'll end up paying.

Features and modules chosen

As we mentioned earlier, AB Tasty provides a range of product modules, including web experimentation, personalization, recommendations, and merchandising.

But here's the catch: pricing works on a modular basis. You pick and choose the features you need, and each selection adds to your annual cost.

• Need web experimentation for A/B testing? That's one module.

• Want AI-powered personalization? Add the personalization module.

• Looking for product recommendations across channels? That's another add-on.

• Interested in feature flags for progressive rollouts? You'll need the rollouts module for that.

This à la carte approach offers flexibility but also means costs can climb quickly, especially as you layer on more modules to build a comprehensive optimization stack.

Team size and business requirements

The scale of your organization also reflects the cost. Larger teams with multiple users, complex workflows, and diverse departmental needs require more solid access, dashboards, and configurations.

If you're an enterprise with separate marketing, product, and engineering teams all needing platform access, that complexity translates into higher costs.

The platform needs to support management and collaboration at scale, and that comes with a premium price tag.

Implementation complexity and integrations

If you're integrating AB Tasty with existing marketing automation tools, advanced analytics platforms, CDPs, or e-commerce systems, especially those with many moving parts or complex custom configurations, expect implementation costs to rise.

Smooth integrations that ensure your optimization stack works smoothly with third-party services and other tools require time, technical expertise, and sometimes custom development. All of that adds to the final price.

Level of customer support and onboarding

Need dedicated customer success management and hands-on onboarding? AB Tasty's support options vary, and higher-tier service levels can add a notable chunk to your annual cost.

Basic support might be included in standard packages, but if you're looking for priority assistance for your customers, strategic guidance, regular check-ins, and a dedicated success manager to help you maximize platform value, that premium support comes at a premium price.

So, how much will you actually pay for AB Tasty?

For those after making informed decisions, we've done the legwork — scouring procurement platforms and piecing together the elusive puzzle of AB Tasty's pricing. Industry users report that prices typically range from $30,000 to $60,000 per year for businesses with moderate traffic and testing needs.

According also from other public listings also indicate the starting point at about 15,000 euros per year. This reflects basic experimentation needs without add-ons.

Please take note that these figures are just estimates, and your cost depends on how you plan to use the platform. If your traffic grows, if you run more tests, or if you activate more modules, your annual spend rises. If your setup stays simple, your cost stays closer to the lower end.

At the end of the day, is it worth it?

Despite the costs, users have reported significant value in enhancing their marketing strategies through effective A/B testing with AB Tasty. The platform’s ease of use allows teams to set up experiments quickly, without extensive training. Additionally, AB Tasty’s quick customer support responsiveness is important for managing tests effectively and contributing to overall user satisfaction.

Overall, AB Tasty's pricing is generally considered competitive compared to other A/B testing tools, offering a good balance of features and affordability. Its simple drag-and-drop interface makes it accessible for users with limited technical skills, further justifying the investment.

Pricing problems that might make you pause

One of the main concerns potential customers have with AB Tasty is the lack of transparent pricing. As we've shared earlier, this can make it difficult to evaluate the platform against competitors and understand the total cost. The absence of a clear pricing structure can lead to uncertainty about long-term investment costs for businesses.

Likewise, some businesses worry that hidden costs may arise as they scale their usage of AB Tasty. The pricing can escalate quickly if additional features or higher tiers are selected, making it challenging to predict the overall investment required.

What’s a good AB Tasty alternative?

Let's face it — there are plenty of AB Tasty alternatives you can explore out there, and to be fair, AB Tasty isn't even the most expensive tool in the optimization space.

Several other enterprise-level solutions are built for companies or brands with deep pockets and equally deep needs. But if those tools don't fit your budget, you still pursue ways to optimize your conversion rates.

Affordable, transparent, and effective alternative platforms exist, and Personizely is one of the best.

Why Personizely?

Personizely helps e-commerce stores as well as all different type of business sizes improve their conversions by turning on-site interactions into direct, personalized customer engagement.

Packed with features, product discovery, and solutions tailored to drive sales and engagement, Personizely offers everything you need to take your store to the next level — without the enterprise price tag or gated pricing headaches.

Key features of Personizely

Personizely offers a solid conversion rate optimization solutions designed to enhance visitor engagement and sales. Key tools and features include:

• A/B Testing: Optimize your store by running tests to identify what drives higher conversions, with tracked goals to pick winners.

• Website Personalization: Build unique experiences for your visitors through tailored content and campaigns based on behavior, location, cart value, order history, and more.

• Widgets: Create any kind of widget to drive conversions and boost sales — from exit-intent popups to callout , floating bars, and embedded forms.

• Integrations: Easily connect Personizely to your existing marketing tools and workflows, including Mailchimp, Shopify, WordPress, Wix, and more.

Unlike AB Tasty, Personizely uses transparent pricing with tiered plans built for businesses at different stages and budgets. No sales calls required. No hidden fees. No negotiations.

Personizely pricing tiers

The table below shows you the two available Personizely plans and what you get with each.

Note: Pricing is current at the time of writing and may change. For the latest details, visit the official Personizely pricing page. Also, visitor count refers to the number of unique visitors your websites receive each month.

Personizely vs. AB Tasty

Here's a quick side-by-side comparison of how the two platforms differ in pricing, contracts, and target users.

Choose a smarter path forward

AB Tasty comes with strong testing and personalization features, but its custom pricing model makes it hard to predict your long-term costs based on your data usage. The real question is whether you need an enterprise setup with in-depth product analytics or a platform that gives you clear pricing, faster setup, and lower risk.

If you want predictable costs and an easier starting point, Personizely gives you everything you need without locked contracts or hidden fees. You test, personalize, and launch changes at a fraction of the cost.

You can easily request to start with the free 14-day trial and see how much you can improve before spending anything.

FAQs about AB Tasty pricing