Personizely
Adobe Target logo

Compare Personizely vs Adobe Target

Adobe Target is built for big enterprises — and priced like it. For a more affordable Adobe Target alternative with built-in features and easy integrations, try Personizely.

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PersonizelyAdobe Target logoAdobe Target
A/B testingYesYes
Split URL testingYesYes
Theme testingYesNo
Price testingYesNo
Shipping testingNoNo
Multivariate testingNoYes
Multipage testingYesYes
Unlimited testsYesYes
Campaign schedulingYesYes
Server-side testingYesYes
Active domains10Undisclosed
Active goalsUnlimitedUndisclosed
Advanced goalsYesYes
No. of active experiencesUnlimitedUnlimited
Cross-domain testing & trackingNoYes
Sequential testingNoNo
Visual editorYesYes
Advanced targetingYesYes
EU servers availableYesNo
Anti-flicker protectionYesNo
Feature flagsYesYes
Website widgetsYesNo
Website personalizationYesYes
Number of active personalization experiencesUnlimitedUndisclosed
Email & chat supportYesYes
Guided onboardingYesNo
CSV ExportNoYes
Pricing starts$59Available on request
Side-by-side comparison of website content variations for A/B testing
Content testing

Discover content variations that lead to revenue

Whether it’s a simple CTA change or a full rewrite of your product descriptions, Personizely helps you test it all. Swap out titles, images, copy blocks, or trust badges and measure exactly how each version impacts clicks, carts, and conversions. Find the content mix that doesn’t just look good, but earns more.

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Illustration showing website visitors being redirected to different landing pages for optimization tests
Redirect testing

Refine your website strategy with full-page testing

Not all user flows convert the same. With Personizely’s split-URL testing, you can compare full-page experiences from upsell funnels and post-purchase offers to seasonal landing pages and homepage variations. See which journey drives more engagement, higher cart value, and better results.

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Split-screen view of a website using different themes for design comparison and testing
Theme testing

Compare website templates, themes, and styles

Planning a rebrand or seasonal refresh? As a smarter Adobe Target alternative, Personizely lets you test full page templates, layout styles, and theme variations to see which visual approach performs best. This way, you have real data to base your website design decisions on.

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Comparison of product pages displaying different prices for conversion rate testing
Price testing

Set prices that reflect value and drive results

Finding the right price takes testing, not guesswork. As a more ecommerce-ready Adobe Target alternative, Personizely lets you experiment with different price points without disrupting the experience. Understand what drives conversions, loyalty, and lifetime value to turn your pricing into a reliable growth driver.

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Features

Everything you need to optimize your site — right out of the box

Looking for an Adobe Target alternative with all the testing power, but without the enterprise price tag? Personizely gives you everything you need to optimize and convert, without draining your budget.

Anti-flickering protection

Flickering ruins first impressions. Personizely prevents this with smooth test variation delivery that loads cleanly and instantly, keeping user sessions glitch-free and bounce rates low.

Visual editor

Design, test, and refine your website variations without touching code. Personizely’s visual editor lets you easily change any part of your site pages and turns CRO into a fast, flexible process you actually enjoy using.

Campaign scheduling

Manual launches waste time you could’ve otherwise spent on business-critical tasks. Personizely’s built-in campaign scheduling lets you set up your experiments once, then run them on autopilot.

Advanced goals

From email contacts to purchases, define your own success metrics. With Personizely, you decide which actions count as campaign wins and which ones are better off ignored in the report.

Multi-page tests

Analyze how visitors interact with your entire conversion path — from landing page to product view to checkout. See where users engage, where they hesitate, and where they drop off, so you can fine-tune every step.

Server-side testing

Test pricing, product recommendations, and inventory logic. Our server-side testing gives you more control while keeping experiments fast, reliable, and consistent across channels.

User interface showing drag-and-drop builder for creating website popups and widgets
Widget builder

Build interactive overlays that drive real results

Need to grow your list, promote a sale, or reduce cart abandonment? Unlike Adobe Target, which stops at testing, Personizely gives you built-in widget capabilities to actually engage your visitors. Use our drag-and-drop editor to launch newsletter popups, product recommendations, and promo bars without waiting on developers.

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Illustration of personalized website experience with dynamic content based on user traffic source
Website personalization

Create dynamic experiences for dynamic shoppers

Every visitor arrives with a different intent, but your website should meet them where they are, regardless. With Personizely, you can adjust headlines, swap offers, and tailor CTAs instantly based on real-time data. Create a shopping experience that feels natural, personal, and impossible to ignore.

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Targeting

Run high-performing campaigns with advanced targeting

Don’t waste your best ideas on the wrong audience. With Personizely, you can target specific visitor segments based on a range of criteria. Whether you’re launching a promotion or running an A/B test, your message hits the people it’s meant for — increasing relevance and boosting results.

Traffic source.svg

Traffic source

CSS Selectors.svg

CSS Selectors

Visit and session history.svg

Visit and session history

Form data.svg

Form data

Interaction history.svg

Interaction history

Geolocation.svg

Geolocation

Device.svg

Device

Cart.svg

Cart

Weather.svg

Weather

UTM.svg

UTM Parameters

List subscription status.svg

List subscription status

Cookies.svg

Cookies

In-depth analytics feature in Personizely
Analytics

Turn tests into revenue-driving insights

CRO isn’t just about one winning headline. It’s about long-term gains. With Personizely, you can set custom goals and track how each test or campaign impacts real results like checkouts, signups, or profit. See what works, what doesn’t, and scale the experiences that grow your business.

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Visual of Personizely connected with third-party tools like email marketing and analytics platforms
Integrations

Keep data flowing between your CRO and marketing tools

Every tool in your stack should work together, not in silos. Personizely makes it happen by syncing experiments, results, and behavior insights with your ecommerce, email, and Google Analytics. You’ll trigger better campaigns, improve targeting, and drive growth without lifting a finger.

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Frequently Asked Questions

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