Are you looking for the best upsell and cross-selling apps on Shopify? The best place to start is with a clear understanding of your site’s overall upsell and cross-selling process. Before picking an app or apps, it is good to have a strategy or upsell funnel. This funnel illustrates how you move customers throughout their visit to your site to find additional products to add to their carts and spend more. Once you have a clear image of your funnel, then you can begin to assemble the pieces. There are several apps available on Shopify that can bring your funnel to life. One of the more popular options, Personizely, can take this to the next level with powerful tools to personalize content and create widgets for every step of the process.
Finding the Best Upsell App for Shopify: The What and How of Selling More
If you look at the complete buyer's journey for your Shopify eCommerce store, you should see the multiple places you can make improvements to increase sales and profits. As you look across those steps from awareness to purchase, it is critical to think in terms of ROI (return on investment). There are a few places that you can invest time and money into improving revenue. You can attract more visitors, you can get a more significant percentage of your visitors to convert into customers, or you can get customers to make purchases more often. But there is one more, and it is often the place where you can get the biggest ROI. This is through upselling and cross-selling – getting customers who are already making a purchase to add additional products at checkout. The ROI is so high for this option because the extra cost to you, the seller, is negligible compared to the additional revenue. Your customer is already there and ready to make a purchase. It is just a matter of getting them to upgrade their purchase or add one or more additional items. Making that happen can be as simple as finding the right Shopify upsell app.
Shopify Upsell App vs. Shopify Cross-Sell App – What is the Difference?
It’s good to understand the difference between upselling and cross-selling. In the end, we might employ the same strategies toward both goals. Still, there may be some nuances in the approach depending on precisely what we are trying to do.
The goal with upselling is to target a customer that is ready to make a purchase, and get them to either buy an upgraded or more expensive version of a product they already want to buy. In this case, you are not necessarily adding more to their cart but rather increasing revenue by replacing it with something else. In some cases, this might also include getting them to buy more of that same product or enhance their purchase with add-on upgrades.
Cross-selling is a similar concept, except that it helps the customer find an additional item or items, perhaps related to their original intended purpose, but not necessarily. The cross-sell could be similar to an upsell in that it may be a recommendation that enhances the purchase, like accessories. However, it could also be unrelated and based on customer targeting. For example, you may learn that customers who like Product A tend to be more likely to buy seemingly unrelated Product B. In this case, customers intending to buy Product A could be offered a cross-sell of product B.
Upsell and Cross-sell Touch Points
There is certainly no wrong time to recommend additional products to a customer. Still, as we look for the best upsell apps for Shopify and the best cross-sell apps for Shopify, there are three distinct phases in the buying process, before the sale, during the sale, and after the sale. So, let's look at these three moments in the customer journey and how we might leverage them to increase revenues.
Before the Sale
From the moment a visitor or returning customer arrives at our eCommerce store, we have opportunities to find what they are looking for and more. Using the right Shopify upsell app, we can customize their visit to ensure they see the products most likely to end up in their cart.
With Personizely, you get access to a robust set of targeting tools that allow you to create a custom shopping experience based on each visitor. The more targeted the content, the better chance we have of helping our customers find more products to put into their cart.
Here are just some of the data points you can use to personalize each customer visit, starting from when they arrive on the site.
Geolocation – Knowing a bit about where a shopper is located can go a long way in helping them find something they might need or want. Personizely allows you to target based on the continent, country, region, or city. There are many ways in which knowing someone's location can lead to product recommendations that are more likely to sell. The most obvious example is in the clothing and accessories space. If your site has a global customer base, some customers may be heading into winter and looking for sweaters, while others may be headed to the beach and in search of a new swimsuit. In most cases, you are more likely to get someone to buy a swimsuit in summer than in winter.
Device – Is your visitor seeing this on the small screen of the iPhone, or are they in front of their computer? Personizely lets you take this into account and offer upselling and cross-selling options that may be more appropriate based on the context. It can also help ensure that these options are displayed in the best possible manner to look great on the customer's device.
Source – How did your customer arrive at your eCommerce store? The traffic source of a customer may give us vital context to assist in our upselling and cross-selling efforts. For example, suppose a customer came from a specific referral source or advertising link. In that case, we may already know something about what they are shopping for and be sure to feature the right recommendations.
Choosing the Best Cross-sell app for Shopify: During the Sale
The moment a customer adds something to their cart, you get one of your best opportunities for upselling and cross-selling. Because Personizely lets you customize content and build widgets based on cart content, you have critical information to help get the customer to spend more. Here you can offer recommendations for upgrades, accessories, related items, or even items popular with other customers who also bought the item in the cart.
With Personizely's multiple trigger options, you can be sure your recommendations show up at the right moment. For example, you can set it up to make a recommendation via widget the moment they add an item to their cart or recommend upsells or cross-sells via custom content on the product page, cart page, or other pages on the site. Targeted content with a suitable recommendation at the right moment is a great way to increase your customer's cart value.
Upselling and Cross-Selling After the Sale
The best time to reach a customer with recommendations for additional purchases is before the sale is final. Personizely offers excellent tools for widgets and personalized content based on target data and triggered by customer activity. This personalization can help get everything possible in the cart before checkout. Still, you have a chance to add more value even after the sale.
The first touchpoint post-purchase is the order confirmation post-purchase page. This page is often used to deliver a "thank you" and may also include confirmation numbers and other information. However, there is no reason it can't also be a chance to offer even more upsell and cross-sell options to your customer.
Also, keep in mind that even once your customer has finished their purchase and clicked away, your opportunities for upselling and cross-selling are not over. Confirmation and follow-up emails can be another chance to get customers to buy more.
With Personizely, even your customer's next visit can be the right time to make the right recommendation. Since Personizely lets you target content based on a customer's purchase history, you can continue to make recommendations based on what they bought last time.
Choosing the Best Upsell App for Shopify Based on Your Needs
Now that you are familiar with all the opportunities available for cross-selling and upselling, you can begin your search for the perfect app. Then, when you are ready to start putting everything together, you can try Personizely with a no-obligation free trial.
See how you can add personalization and powerful widgets to your Shopify store to enhance the customer experience and increase revenue. Take advantage of the free trial to see how easy it is to use the drag and drop builder to create beautiful and powerful content with no web or coding experience. Get started today and see how quickly you can improve revenue through cross-selling and upselling on Shopify with Personizely.