Best Opt-In Email Examples for Marketing

Opt in email marketing is a subset of traditional email marketing and represents how we get customers to join our email lists. If you are reading this, we probably don't need to tell you that email continues to be one of the most powerful ways to find, nurture, and convert leads. In 2020 the total number of email users around the world was around 4 billion. That number is expected to grow to 4.6 billion by 2025. Most marketing professionals abandoned using unsolicited messages since they are often ineffective, unethical, and even illegal in some places. The opt-in email is different from other approaches to email marketing. It intentionally seeks permission from your prospect or customer, as it is sent after a consumer willingly gives you their contact. The main trick is convincing people to give you their emails in the first place. While not the only place to solicit these addresses, your website may be the most powerful tool you have, as people here tend to be more engaged with your content, and you have loads of places to display your email sign-up form.

Exclusivity can be a powerful motivator, and in our first opt-in form, the offer displayed on the landing page is certainly tempting. Subscribers receive several benefits, such as their news and the opportunity to stay in the loop about all the innovations they are bringing to the portable air conditioning game. Their list of perks also includes exclusive sales and a welcome gift for a limited time - a great bonus, backed up by a visual representation of their product. It's always important to keep in mind the importance of visual aids, as well as timing, both of which can radically improve the effectiveness of opt in email widgets. And it has always been our goal to provide only the best tools that will make it much easier to set up a perfectly timed offer and score another email for your list.

Want to know a secret? Who doesn't? That is the approach with this single opt-in process from Rainbow Jeans. Notice the simplicity, the discount offer, and the invitation to get some insider information. You can make the most out of popups by customizing them by location, device, buying history, or the link that got the visitor to your page, and Personizely can help out with all of the above. It will be your safest way to improve your conversion rate and make sure that you have a strong list of people that will be happy to receive your marketing emails.

We often want to give our potential customers all the information. Sometimes we try to cram too much of it into our opt in sign-ups. That is not the case here. The idea behind it is that there are many things that you might miss if you don’t sign up, and you will only find out what they are if you do. More likely than not, we all get a little curious when offers like these pop up on our screens, and not knowing might be exactly the right tactic. You might think that only a designer can create a great-looking email form, but that's not necessarily true. Anyone can use Personizely to create beautiful widgets, and with several templates to get you started - you can easily customize your pop-up to fit the look and feel of your website, as easily as drag-and-drop. It's the easiest thing in the world to integrate a popup into your marketing strategy that will complement your content marketing, and act as an effective lead magnet on your website.

It’s good to mention that opt-ins don’t necessarily have to pop up in the middle of the screen. It’s what we are used to and what we see most of the time, but with Personizely, you have complete control of where you want to display your widgets. Now there are tools that will guarantee that you put into place your best opt-in strategies. Mounser.com found an elegant and minimalist way to display offers that fit with their brand image. What’s also great about it, it’s always available to visitors, which raises their chance to get more email signups. So, whenever they want to profit from complimentary shipping and a 10% discount, they know where to find it.

Search Engine Journal gives us another example of an opt-in form that isn't a pop-up. Interestingly, this invitation doesn't even appear on the home page. Instead, it is located on the sidebar of a blog page. Getting people to respond to an invitation means getting the right message in front of the right person at the right time. This example also gives some control to the subscriber, letting them choose their areas of interest, and creates a strong CTA. You can always offer multiple newsletter options and several form fields, as it is great to give your potential customers the power to choose. You want to create an email contact list that will bring you results in the long run. So higher conversion rates pay off only if the converted people become your customers. If you offer newsletter form sign-ups, and you have a variety of products and topics, it is a great way to know which people will be more likely to buy which products as well.

The marketer from Atelier de la Soie knows that once visitors leave their website, there is very little chance of them coming back. So, just before the visitor decides to leave, they throw in an offer that adds a bit of urgency to the entire process. It's called an "exit intent" pop-up, triggered by specific behavior that indicates they are about to leave the website. The pop up matches the look and feel of the brand, and the countdown really turns on the fear of missing out on your offer, so they are more likely to convert if the clock is ticking. And the best thing is, you don't need to be a programming whiz to enable your website to deliver such a message. It's always great to try different trigger tactics, and exit intent is one of the many that can work for the different types of visitors coming to your website. Our settings also allow you to schedule the pop ups on specific dates or days of the week, so you don't have to worry that you will forget to turn off a holiday offer once it is over.

So far, most of the examples either just asked people to subscribe or offered a discount in exchange for an email address. However, some eCommerce sites raise the stakes a little. This example offers a chance to win a substantial gift card to all new subscribers, with a winner announced every month. It gives an incentive not only short-term but keeps people hoping to receive an email with a Gift Card next month. Although it is a good idea to establish the terms of your giveaway, for example, how long will they remain eligible, and how many times can they participate? Further implementing content about the winners would be a great follow-up, but that is a different story.

There are many options about when and where to display an opt-in. This example gets it out of the way from the start. This pop-up is programmed to show up as soon as the site loads. It is easy enough to click the “x” to close it and go back to browsing, but it’s just as easy to get a 5€ reduction on your first order by entering your email and hitting send.

There is no way to overstate the importance of design in an opt in email invitation. Below you can see a beautiful example of visual content, that shows some of the company's products in the pop-up. One thing you will notice with pop-ups like this is that they don't show up for everyone. Using targeting is a great way to make sure that your promotions reach a specific type of customer, the one that is already interested in your product or service, or on the contrary, newcomers. There are many factors and triggers you can choose at Personizely, and you can even set up several of them for the same pop up. It's a great way to create a different experience for each visitor. That will up the number of subscribers that have a high potential to become customers, especially if you give them incentives to make their first purchase in your confirmation email.

Many of the examples use pop-up widgets to deliver the invitation at just the right time. Choosing that time, however, is up to you. Whether it's a first or second visit, you might decide to show different invites or offers to keep your visitors interested. Personizely provides all the possible options and tools to display your pop-ups creatively and effectively, as well as showcase to your visitors all the benefits they'll receive if they submit their email addresses.

Sometimes the right invitation is about bright, vibrant colors and catchy copy. Other times, it is all about simplicity. That is definitely the case when simplicity matches your brand. This opt-in form example is about as basic as it gets in all black and white. However, it still has everything it needs, including an explanation of the benefit and a description of what the email list is about. So all your visitors need to do to sign up for your email, is enter their email address.

You will be amazed just how quickly you can begin to build a valuable mailing list that you can use to supercharge your eCommerce sales. And if you are ambitious, you can even go for double opt-in strategies. When you have your list, you will be able to spring into action. With the strategy that will help you nurture your visitors, it will be easy to get them back to your shop and make them loyal customers. Personizely can help you get to that point and beyond with the most effective marketing tools, as you will be able to evaluate the progress of your campaign by viewing historical activity, conversion, and page-level tracking. It's easy to sign-up and start creating beautiful designs that will accentuate the content you already have, with integrated images, forms, text, and other elements. The first two weeks are on us, with no obligations on your part, so why not get started today?