Is your eCommerce site in need of a timer pop up window? Will this addition keep people on your site longer? Will it increase your conversion rate? Pop-up widgets can make a powerful addition to your eCommerce site, and a timer pop up window may be exactly what you need.
Let's face it, you work hard to get people to your website, and looking at your analytics and seeing a high bounce and exit rate can be immensely frustrating. You know that you can't convert every last person who visits your site. Still, even a tiny change in the average time visitors spend on the site can make a huge difference in your conversion rate. But how can you get them to stick around? Or, if they are about to leave, how can you ask for their email address to continue the relationship. Once they click away, you may never see them again. So, while you have their attention, consider serving up a timer pop-up window.
What is a Timer Pop Up?
Pop ups come in all shapes and sizes. There are two aspects to each example: content and timing. As far as content goes, they can offer coupons, free shipping, discounts, downloadable content, or a newsletter subscription. Usually, that content includes a CTA (call to action), and the most common CTA involves providing an email address.
The timing, the second of the aspects, is something pretty easy to control if you are using such a tool as Personizely. You can set a pop-up to appear based on several triggers, like initial landing, page scroll, exit intent, element click or hover, and adding something to a cart. An important trigger that also happens to be the main topic of this post is the timer.
A Timer pop-up or time delay triggered pop-up is simply a pop-up widget or window that displays after a certain pre-determined amount of time. For example, it could appear after a short pause after an initial landing on the home page. Or it could display after a more extended period spent on a product page, check out page, or anywhere else on the site.
Using a Timer Pop Up Window
Using advanced targeting, it is quite easy to show the right pop-up at the right time, and it is fairly simple considering how many factors can be used to set them up. With a tool like Personizely, it's just a matter of choosing which one would work for a specific audience or campaign. Referral source, geographic location, device, activity history, and many other factors are at your disposal and will help you set up your perfect targeting strategy.
There are times when you want to try and get your visitor's attention right away, then it is your best bet to displays a pop up immediately after a visitor lands. But sometimes, that can feel a bit intrusive and even aggressive. Instead, you may want to give your potential customer some breathing room to look around a bit. This is where the timer pop up is the right choice.
Finding the Right Timing
With Personizely, you are in total control of the timing for any pop up window. The most challenging part is getting it exactly right. As mentioned, you do want to give your potential customer a moment to check out your website. However, you don't want to wait too long. If you have an offer that you think has the potential to turn that visit into a conversion, you will want to show it before that visitor clicks away. Many eCommerce sites go for the exit-intent pop-up for that very reason.
Still, the timer pop-up has the potential to catch your visitor while they are still interested and push them to complete your call to action. Pinpointing the timing may take some experimentation and a careful review of your site analytics. The good news is, with Personizely, it is easy to change the timing and even set up different timings for different pages or based on visitor targeting.
Common Uses for Time-Delayed Triggers
How you use timer pop-ups is only limited by your imagination. However, there are a few cases in which this type of widget can be most beneficial. All these examples are possible with Personizely's easy-to-use interface.
Coupons – Coupons for a specific amount, a percentage discount, or free shipping are a great way to convince a customer to finish a purchase. However, you need to get the timing right. First, you need to give the customer enough time to develop some degree of interest in what you are offering. Then, the coupon can pop up at the right moment to provide a little extra incentive.
Figuring out that timing may take digging deeper into the site analytics to see how long the average user spends on the site. Keep in mind that Personizely also offers other triggers that can have a similar impact. For example, you may find the best time to provide a coupon is when a customer adds something to their cart. The offer may help push them to go and complete the checkout process.
Announcements – A timer pop-up window may be the perfect way to let people know if you are running a special promotion or sale. Set the timer to give the potential customer time to look around and then let them know about the specials and other incentives you are offering. The widget will get their attention, and if well written and designed, it can also convey a sense of urgency of FOMO (fear of mission out). Personizely's easy-to-use drag and drop builder makes it quick and easy to create beautiful, high-impact pop-ups.
Multiple-step widgets – If a customer has already spent some time on the site and has not made a purchase, you may want to help them out a bit. Time-delayed multiple-step widgets are a great way to do that. For example, you can offer a widget asking a visitor to choose between different options, that will lead them to a specific product. As a result, you may learn some things about them, and at the same time, will help them realize that they do want to make a purchase and get the conversion.
The best way to get the most out of a timer pop-up window is to experiment. With Personizely's no obligation free trial, you can get started right away and experiment with these and other types of pop-ups and widgets. You will get the hang of Personizely's drag and drop builder in no time, and before you know it, see improvements in your conversion rate and bottom line.