Are you thinking about adding a Shopify pop up to your eCommerce store? There are some great examples of how and where to use a Shopify pop up window to achieve a higher conversion rate and increase profits on your website. Shopify is undeniably one of the most popular eCommerce platforms, and sellers love how fast, affordable, and easy it is to launch and operate. You can do pretty well with even the most standard Shopify store, but let’s face it - this comes with more eCommerce competition than ever. Online sellers face a whole new set of challenges compared to traditional brick-and-mortar stores, the biggest one being that online shopping makes it so easy to click away and go to the next store.
The Case for the Shopify Pop Up
In the second quarter of 2021, and 66.1% of desktop users in the US left things behind in their shopping carts. It was even less promising for mobile users, where 80.6% clicked away from an eCommerce site leaving potential purchases behind. That represents only a percentage of the people who made it that far. With conversion rates hovering around 2-3%, online stores lose many customers before they even attempt to make a purchase. While pop up windows can do more than keep people from leaving your site, they are a chance to catch a customer's attention. Whether that leads them to complete a purchase, browse some other items, or sign up for a newsletter or other mailing list, a Shopify pop up window can help turn website visitors into customers.
Why Use a Shopify Pop up Window?
The best reason to use a Shopify pop up window is that they are effective. Although not every pop up will lead directly to a sale, it is critical to look at all types of conversions. For instance, if a pop up appears when someone is about to click away from your website, and it succeeds in getting the user to join your email list, you have still made a conversion. From this point onwards, it will be up to your email strategy to bring that person back to the store and make them a customer. That is far better than letting them click away with no chance at further contact.
Shopify Email Pop Up Best Practices
At a certain point in the history of the internet, popup windows nearly became extinct. That is because they were not well implemented. Users immediately clicked away because pop ups were not relevant to what they were doing at the moment, or there were just too many of them, which, to be fair, is quite understandable. We all remember those days of endless and unrelated pop ups that scared and annoyed users more than anything. Pop ups don't need to be annoying, and they don't need to distract from the shopping experience either. Done right, they can be an integrated part of your eCommerce site and significantly enhance the shopping experience. However, for that to happen, you will need to consider some of the best practices.
Use the Right Service
Not all pop ups are created equal. If you want effective pop ups that will enhance the shopping experience and increase your conversion rate, you need the right partner. So, before you start adding this feature to your Shopify store, check out what Personizely has to offer. Then, as you look at some of the other best practices, consider how Personizely's advanced targeting, multiple triggers, and multi-step widgets can ensure that your pop ups add value to your site and don't detract.
Consider When a Shopify Pop up Window Appears
One of the things that can make pop ups an annoyance rather than a helpful addition to eCommerce sites is when they pop up. There can be a right time and a wrong time to offer a discount, make a product recommendation, or invite people to sign up for a newsletter. Should your offer appear when a visitor first lands on your site? Or should it show up when the visitor demonstrates an intent to leave? Maybe it should show up when they add something to their cart or reach a particular cart value.
If your pop up shows up at the right time, you might have a new customer or at least a potential customer’s email address. If it shows up at the wrong time, you might inadvertently make that person click away, never to return. Customizing the "when" is one of the things Personizely does best. With multiple triggers, you can program a pop up widget to display on exit-intent or after a predetermined amount of time, when the visitor scrolls a certain percentage down the page or when they click or hover over a specific link. As a result, you can always make sure that your visitors see your content at the exact right time.
Consider Where a Shopify Email Pop Up or Offer Pop Up Appears
Sometimes the best place to launch a pop up is front and center in a place there is no way the visitor can miss it. There are plenty of situations where this is the most effective route. However, it is not the only possibility. However, it is not the only possibility. Personizely gives you complete control over the position as well as the size of your pop up widgets. Whether you want them on either side of the screen, on the top or the bottom, anything goes.
Sometimes, the best pop-ups don't "pop up" at all. There are occasions when it is just about getting the content on the right part of the page. With Personizely's embedded widgets, you have total control over where on the page they are displayed.
Consider Who Will See Your Email Pop Up - Shopify Best Practices
One of the factors that sometimes turns people off about pop ups is a one-size-fits-all approach. For example, consider visiting a site where you shop regularly and whose email newsletter you already receive. If every time you go to that store, you are greeted with a pop up to sign up for the newsletter and get a discount (and that discount is for new customers only), that could get annoying. That is why you need to profit from what Personizely has to offer. You can target widgets to appear based on a visitor's activity, referral source, location, device, cart value, and more. For example, if you have set up an ad promotion for a special offer, you might want to have a unique pop up for people who arrive at your site from that specific link.
Consider the Call to Action
This may seem simple but think about what you want to happen when someone sees your pop up. If you are using Personizely, you have total control over who is seeing it and when. From there, you should be able to identify the action you want that person to take on encountering the popup widget. For example, do you want them to sign up for your newsletter or another mailing list? Do you want them to add more to their cart to get free shipping? Or do you want them to look at another item they may be interested in? All of these are possibilities that are easily implemented with Personizely. Just make sure you are clear on your intention.
Another Shopify Email Pop Up Best Practice - Consider the Offer
If you want to make pop up an integral part of your eCommerce store's shopping experience, it might be proper to consider your offer first. No one minds a pop up that brings them value and does so in an appealing way. Especially if you are asking for something, like an email, your visitor will want something in exchange. It is quite possible, for instance, that you have an email newsletter that is so good, people will sign up in a flash and even tell their friends about it. In other circumstances, you will need to sweeten the deal.
There are many possibilities, whether you are asking for an email address or just for the visitor to stick around a bit longer on your site. You can offer discount codes or coupons, free shipping, a free gift, or a chance to win a contest. Some eCommerce shops even convince shoppers to share information for a chance at insider information, like a sneak peek of upcoming product releases. Just be sure to consider the value of your offer compared to what you are asking from your guest.
Remember, Your Shopify Pop Up Window Doesn't Need to Pop Up
While pop up widgets can be highly effective, sometimes you can get the same or better results with on-page content. For example, an email sign-up bar at the top of the bottom of the page or a chance to download free content in the sidebar may work better for your store and potential customers. With Personizely, you are not limited to pop ups. You can place embedded widgets anywhere on the page and still utilize the fantastic customization features like advanced targeting and multiple triggers.