The level of competition in eCommerce continues to grow. Businesses are doing everything they can to capture and hold the attention of potential customers. If you want your business to succeed and grow, you need to take advantage of all of the latest marketing technology. New tools allow us to delight customers by providing website experiences designed just for them. Your customers get their own unique, personalized experience, and you get more sales and revenue.
Fortunately, eCommerce personalization is no longer limited to massive sellers with huge technology budgets. Now any eCommerce site can take advantage of these tools and gain a competitive edge. eCommerce personalization does more than offer your customers unique experiences. It can dramatically increase revenues. Personalization leads customers to buy more, and it is shown to increase customer loyalty.
Here are five eCommerce personalization strategies that you can get started with right away.
1. Personalization Based on Ads
One way to draw more people to your eCommerce website is by running ads on search engines, display networks, and social media. These ads are often deliberately created and placed to create interest for a specific type of product. If that is the case, when potential customers click, you want them to land on a page that is specially created to feature that type of product. But if you offer multiple products and product categories, how can you make that happen? Website Personalization.
When a potential customer clicks on an ad and is directed to your website, they can be greeted by a dynamic site with personalized headers, calls to action, images, and other content to help move them toward a purchase with less friction. Imagine a scenario where your site runs ads focused on increasing the sales of laptops. For potential customers who click on that link, the website would be personalized with their data. They would see a dynamically created home page explicitly created to feature laptops. And that is not all. The site can also dynamically personalize that home page based on more than just the traffic source. By leveraging the data on the user's current device, the website might choose which laptops to display. Someone viewing the site on an iPhone, iPad, or Mac may be more interested in MacBooks. Location can also be used to show offers of interest to visitors in certain regions. For instance, customers in London might see a personalized “offer widget” offering them free delivery in the UK. Suddenly, a customer is viewing a unique home page created just for them based solely on their traffic source, device, and location.
2. Personalization Based on Navigation History
For an even deeper level of customization, you can base dynamic website personalization on the browsing history of potential customers. If you know something about a customer's interests from previous visits to your website, why not use that data to personalize the content they see the next time they visit? Let's say you run a web store that sells clothing. There are many types and categories of clothing, but if you could feature precisely what your customer is looking for, you would have a better chance of making a sale.
For example, a potential customer visits your clothing website and searches for activewear. However, they don't make a purchase. If they return, they could be greeted with a personalized site that features and includes special offers on activewear. This type of personalized experienced dramatically increases the chance of finalizing a sale during that visit.
3. Personalization Based on Previous Purchases
Once a customer has made a purchase on your online store, you have even more data to use to create a unique, personalized experience for them. Because of that purchase, you already have information on what types and brands of products they like and may be interested in. For example, imagine you run a sportswear website. If a customer visits your site and purchases the latest Nike sneakers, you now have valuable data regarding their likes and interests. On their next visit, based on that previous purchase, your website could dynamically create a home page featuring more Nike sneakers and products. This type of personalization dramatically increases the chances that this customer will complete another purchase and also visit your site again in the future.
4. Personalization Based on Location
In a global marketplace, it can be challenging to create a website that specifically caters to your customers in different regions. With eCommerce personalization, you can dynamically generate a page explicitly designed based on your visitor's location. This can be especially useful for special days that are celebrated by region. Let's look at the example of an eCommerce store that has customers around the world including in the USA. You might want to run a special sale for USA customers around the 4th of July. But, your customers in other locations won't be interested in that. With personalization, customers in the USA will see a special page offering them exclusive deals to celebrate the holiday. With the use of simple browsing location data, you can create a custom experience for your USA customers.
5. Personalization Based on Weather
Ready to get creative with eCommerce personalization? You can build your visitor's website experience based on the weather in their location. In a global marketplace, you may have customers interested in the latest t-shirt designs, while others are looking for down jackets to fend off the cold. With personalization, a home page can be dynamically created using location information compared with regional weather conditions to offer customers exactly what they may need wherever they are. Your site can even feature specials for those getting ready for a change in seasons or preparing for extreme weather.
Get Started Now
This may all seem amazing but complicated. It is amazing, and with Personizely, it isn't complicated. You don't need to understand all the complexities of eCommerce personalization to personalize your site and watch your revenues grow. Sign up for a free trial today and see how easy it is to use the builder to get your website personalization campaign up and running in minutes.